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~person:"Sharifah Faridah Syed Alwi"
~subject:"Corporate reputation"
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Search: subject_exact:"Umbrella brand"
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Corporate reputation
Brand architecture
8
Markenarchitektur
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6
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4
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2
Consumer behaviour
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Sharifah Faridah Syed Alwi
Balmer, John M. T.
24
Melewar, T. C.
11
Balmer, John M.T.
6
Bang, Nguyen
5
Burghausen, Mario
5
Greyser, Stephen A.
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Otubanjo, Olutayo
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Abratt, Russell
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Chen, Weifeng
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Urde, Mats
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Ind, Nicholas
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Kleyn, Nicola
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Miller, Dale
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Navare, Jyoti
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Schultz, Majken
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Wiedmann, Klaus-Peter
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He, Xinming
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International studies of management and organization
3
Business ethics quarterly : the journal of the Society for Business Ethics
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ECONIS (ZBW)
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Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
2
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
3
The state of the art on corporate reputation : a special section
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 217-219
Persistent link: https://www.econbiz.de/10011734498
Saved in:
4
The importance of ethics in branding : mediating effects of ethical branding on company reputation and brand loyalty
Sharifah Faridah Syed Alwi
;
Ali, Sulaiman Muhammad
; …
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 393-422
Persistent link: https://www.econbiz.de/10011735309
Saved in:
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