//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Sharp, Byron"
~subject:"Beziehungsmarketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenartikel"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Brand
15
Markenartikel
15
Brand management
11
Markenführung
11
Consumer behaviour
10
Konsumentenverhalten
10
Brand image
7
Markenimage
7
Brand extension
3
Markentransfer
3
Relationship marketing
3
Brand loyalty
2
Acquisition
1
Bank
1
Banking
1
Brand competition
1
Brand performance
1
Competition
1
Consumer goods
1
Deal-prone buyer
1
Defection
1
Double Jeopardy
1
Empirical generalisations
1
Hendry model
1
Konsumgüter
1
Markenpolitik
1
Markentreue
1
Market research
1
Market-based assets
1
Marketing
1
Marktforschung
1
Measurement
1
Messung
1
NBD buying
1
Panel
1
Panel study
1
Pareto share
1
Pharmaceutical industry
1
Pharmaceuticals
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Conference paper
1
Konferenzbeitrag
1
Language
All
English
3
Author
All
Sharp, Byron
Fetscherin, Marc
13
Fournier, Susan
11
Loureiro, Sandra Maria Correia
10
Huber, Frank
9
Guzman, Francisco
8
Japutra, Arnold
8
Dawes, John
7
Khan, Imran
7
Thomson, Matthew
7
Veloutsou, Cleopatra
7
Augusto, Mário Gomes
6
Han, Heesup
6
Kaufmann, Hans Rüdiger
6
Khamitov, Mansur
6
King, Ceridwyn
6
Kumar, Vikas
6
Sarkar, Abhigyan
6
Back, Ki-Joon
5
Ekinci, Yuksel
5
Fatma, Mobin
5
Gonçalves Filho, Cid
5
Hildebrandt, Lutz
5
Johnson, Lester W.
5
Leckie, Civilai
5
Sohail, M. Sadiq
5
Šerić, Maja
5
Abratt, Russell
4
Ahn, Jiseon
4
Bang, Nguyen
4
Bruhn, Manfred
4
Chrysochou, Polymeros
4
De Chernatony, Leslie
4
Eichen, Falko
4
Fudenberg, Drew
4
Gómez-Suárez, Mónica
4
Huang, Chao-Chin
4
Hwang, Jinsoo
4
Kim, Jinkyung Jenny
4
Konrad, Kai A.
4
Krystallis, Athanasios
4
more ...
less ...
Published in...
All
Australasian marketing journal
1
Journal of business research : JBR
1
Journal of consumer behaviour
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
How loyalty extends across product categories
Grasby, Alicia
;
Corsi, Armando
;
Dawes, John
;
Driesener, Carl
- In:
Journal of consumer behaviour
21
(
2022
)
1
,
pp. 153-163
Persistent link: https://www.econbiz.de/10012814006
Saved in:
2
Does Double Jeopardy apply using average spend per buyer as the loyalty metric?
Dawes, John
;
Bond, Allison
;
Hartnett, Nicole
;
Sharp, Byron
- In:
Australasian marketing journal
25
(
2017
)
4
,
pp. 261-268
Persistent link: https://www.econbiz.de/10011792149
Saved in:
3
How to grow a brand : retain or acquire customers?
Riebe, Erica
;
Wright, Malcolm
;
Stern, Philip
;
Sharp, Byron
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 990-997
Persistent link: https://www.econbiz.de/10010364060
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->