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~person:"Shaw, Eric H."
~type_genre:"Non-commercial literature"
~type_genre:"Reprint"
~type_genre:"Sammlung"
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Marketing theory
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Marketingtheorie
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Shaw, Eric H.
Sheth, Jagdish N.
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Jones, D. G. Brian
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Tadajewski, Mark
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Grönroos, Christian
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Dixon, Donald F.
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Green, Paul E.
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Franses, Philip Hans
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Wind, Yoram
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Oest, Rutger van
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Alderson, Wroe
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History of marketing thought ; Volume 1
2
History of marketing thought ; Volume 2
1
History of marketing thought ; Volume 3
1
The evolution of nonprofit marketing
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ECONIS (ZBW)
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The first dialogue on macromarketing
Shaw, Eric H.
-
2008
Persistent link: https://www.econbiz.de/10003643735
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2
A history of marketing thought
Jones, D. G. Brian
;
Shaw, Eric H.
-
2008
Persistent link: https://www.econbiz.de/10003643768
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3
Robert Bartels and the history of marketing thought
Shaw, Eric H.
;
Tamilia, Robert D.
-
2008
Persistent link: https://www.econbiz.de/10003644069
Saved in:
4
A history of schools of marketing thought
Shaw, Eric H.
;
Jones, D. G. Brian
-
2008
Persistent link: https://www.econbiz.de/10003644148
Saved in:
5
Exchange : a conceptualization
Shaw, Eric H.
;
Dixon, Donald F.
-
2008
Persistent link: https://www.econbiz.de/10003717489
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