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~person:"Smit, Edith G."
~subject:"Advertising"
~subject:"Fernsehwerbung"
~subject:"Markenführung"
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Advertising
Fernsehwerbung
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Advertising effects
16
Werbewirkung
16
Consumer behaviour
7
Konsumentenverhalten
7
Werbung
7
Internet marketing
4
Online-Marketing
4
Brand management
3
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Smit, Edith G.
Pelsmacker, Patrick de
35
Dens, Nathalie
23
Gierl, Heribert
21
Esch, Franz-Rudolf
19
Septianto, Felix
19
Wilbur, Kenneth C.
19
Eisend, Martin
18
Bellman, Steven
16
Rosengren, Sara
16
Diehl, Sandra
15
Stafford, Marla Royne
15
Terlutter, Ralf
15
Yoon, Hye Jin
15
Dahlén, Micael
14
Kaiser, Harry M.
14
Taylor, Charles Raymond
14
Yoon, Sukki
14
Reijmersdal, Eva A. van
13
Chan, Kara
12
Torres, Ivonne M.
12
Varan, Duane
12
Hudders, Liselot
11
Malik, Garima
11
Sahni, Navdeep S.
11
Bakir, Aysen
10
Bauer, Hans H.
10
Choi, Yung Kyun
10
Evans, Nathaniel J.
10
Ford, John B.
10
Huber, Frank
10
Ilicic, Jasmina
10
Kennedy, Rachel
10
Mueller, Barbara
10
Romaniuk, Jenni
10
Rozendaal, Esther
10
Sayedi, Amin
10
Weinberger, Marc G.
10
Wilson, Rick T.
10
Buijzen, Moniek
9
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International journal of advertising : the quarterly review of marketing communications
5
International journal of advertising : the review of marketing communications
2
Cutting edge international research
1
Journal of advertising : official publication of the American Academy of Advertising
1
The journal of consumer marketing
1
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ECONIS (ZBW)
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1
Advertising and privacy : an overview of past research and a research agenda
Boerman, Sophie C.
;
Smit, Edith G.
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10014233914
Saved in:
2
Paradoxical side effects of green advertising : how purchasing green products may instigate licensing effects for consumers with a weak environmental identity
Meijers, Marijn H. C.
;
Noordewier, Marret K.
;
Verlegh, …
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1202-1223
Persistent link: https://www.econbiz.de/10012200374
Saved in:
3
Media generations and their advertising attitudes and avoidance : a six-country comparison
Goot, Margot J. van der
;
Rozendaal, Esther
;
Opree, …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 289-308
Persistent link: https://www.econbiz.de/10011859330
Saved in:
4
"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements
Bernritter, Stefan F.
;
Loermans, Annemijn C.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
Saved in:
5
It's no longer mine : the role of brand ownership and advertising in cross-border brand acquisitions
Chang, Hua
;
Kwak, Hyokjin
;
Puzakova, Marina
;
Park, Jisoo
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 593-620
Persistent link: https://www.econbiz.de/10011547666
Saved in:
6
Dissociating explicit and implicit effects of cross-media advertising
Vandeberg, Lisa
;
Murre, Jaap M. J.
;
Voorveld, Hilde
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 744-764
Persistent link: https://www.econbiz.de/10011547770
Saved in:
7
In ads we trust : religiousness as a predictor of advertising trustworthiness and avoidance
Ketelaar, Paul Edwin
;
Konig, Ruben Peter
;
Smit, Edith G.
; …
- In:
The journal of consumer marketing
32
(
2015
)
3
,
pp. 190-198
Persistent link: https://www.econbiz.de/10011376748
Saved in:
8
A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them
Fransen, Marieke L.
;
Verlegh, Peeter W. J.
;
Kirmani, Amna
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 6-16
Persistent link: https://www.econbiz.de/10011298749
Saved in:
9
Program-involvement effects on commercial attention and recall of successive and embedded advertising
Moorman, Marjolein
;
Willemsen, Lotte M.
;
Neijens, Peter C.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 25-38
Persistent link: https://www.econbiz.de/10009659328
Saved in:
10
The perceived interactivity of top global brand websites and its determinants
Voorveld, Hilde A. M.
;
Neijens, Peter C.
;
Smit, Edith G.
- In:
Cutting edge international research
,
(pp. 217-233)
.
2010
Persistent link: https://www.econbiz.de/10003985187
Saved in:
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