//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Storz, Cornelia"
~person:"Waiguny, Martin K. J."
~type_genre:"Article in journal"
~type_genre:"Hochschulschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internet game"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Computerspiel
9
Video game
9
Innovation
4
Advertising effects
3
Japan
3
Software industry
3
Softwareindustrie
3
Werbewirkung
3
Advertising
2
Children
2
Consumer behaviour
2
Kinder
2
Konsumentenverhalten
2
Werbung
2
Advergames
1
Advertising literacy
1
Advertising media
1
Arbeitsmarkt
1
Arbeitsmobilität
1
Brand image
1
Brand management
1
Career development
1
Careers
1
Comparison
1
Comparison of economic systems
1
Computerspieleindustrie
1
Creative industries
1
Erwerbsverlauf
1
Film industry
1
Filmwirtschaft
1
Gewalt
1
Innovation management
1
Innovationsmanagement
1
Innovationswettbewerb
1
Institutional infrastructure
1
Institutionelle Infrastruktur
1
Internet marketing
1
Jugendliche
1
Karriereplanung
1
Knowledge
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
Hochschulschrift
Aufsatz in Zeitschrift
9
Aufsatz im Buch
5
Book section
5
Graue Literatur
1
Non-commercial literature
1
Language
All
English
8
German
1
Author
All
Storz, Cornelia
Waiguny, Martin K. J.
Sreejesh, S.
9
Vashisht, Devika
7
Dwivedi, Yogesh Kumar
6
Ward, Michael R.
6
Dwyer, Brendan
5
Ghosh, Tathagata
5
Harviainen, J. Tuomas
5
Hernandez, Monica D.
5
Ohkita, Kenichi
5
Reijmersdal, Eva A. van
5
Terlutter, Ralf
5
Buijzen, Moniek
4
Choi, Yung Kyun
4
Cohendet, Patrick
4
De Vaan, Mathijs
4
Evans, Nathaniel J.
4
Hennig-Thurau, Thorsten
4
Kim, Sang Jin
4
Kim, Yongjae
4
Kwak, Dae Hee
4
Nelson, Michelle R.
4
Pelsmacker, Patrick de
4
Ponnet, Koen
4
Ren, Qun
4
Seo, Yuri
4
Teng, Ching-I
4
Vanwesenbeeck, Ini
4
Walrave, Michel
4
Yoo, Byungjoon
4
Allal-Chérif, Oihab
3
An, Soontae
3
Boschma, Ron
3
Buchanan-Oliver, Margo
3
Buhalis, Dimitrios
3
Burger-Helmchen, Thierry
3
Cauberghe, Verolien
3
Chen, Huan
3
Choi, Jeonghye
3
more ...
less ...
Published in...
All
Research policy : policy, management and economic studies of science, technology and innovation
2
Asia Pacific business review
1
Industry and innovation
1
International journal of entrepreneurial venturing
1
Japan aktuell : journal of current Japanese affairs
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of marketing communications
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Bounded careers in creative industries : surprising patterns in video games
Casper, Steven
;
Storz, Cornelia
- In:
Industry and innovation
24
(
2017
)
3
,
pp. 213-248
Persistent link: https://www.econbiz.de/10011749597
Saved in:
2
Mobility and innovation : a cross-country comparison in the video games industry
Storz, Cornelia
;
Riboldazzi, Federico
;
John, Moritz
- In:
Research policy : policy, management and economic …
44
(
2015
)
1
,
pp. 121-137
Persistent link: https://www.econbiz.de/10011317972
Saved in:
3
The relationship of persuasion knowledge, identification of commercial intent and persuasion outcomes in advergames : the role of media context and presence
Waiguny, Martin K. J.
;
Nelson, Michelle R.
;
Terlutter, Ralf
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 257-277
Persistent link: https://www.econbiz.de/10010479067
Saved in:
4
How advergame content influences explicit and implicit brand attitudes : when violence spills over
Waiguny, Martin K. J.
;
Nelson, Michelle R.
;
Marko, Bernhard
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 155-169
Persistent link: https://www.econbiz.de/10009778534
Saved in:
5
Entertainment matters! : the relationship between challenge and persuasiveness of an advergame for children
Waiguny, Martin K. J.
;
Nelson, Michelle R.
;
Terlutter, Ralf
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 69-89
Persistent link: https://www.econbiz.de/10009508025
Saved in:
6
The influence of advergames on consumers' attitudes and behaviour : an empirical study among young consumers
Waiguny, Martin K. J.
;
Terlutter, Ralf
;
Zaglia, Melanie E.
- In:
International journal of entrepreneurial venturing
3
(
2011
)
2
,
pp. 231-247
Persistent link: https://www.econbiz.de/10009422240
Saved in:
7
Dynamics in innovation systems : evidence from Japan's game software industry
Storz, Cornelia
- In:
Research policy : policy, management and economic …
37
(
2008
)
9
,
pp. 1480-1491
Persistent link: https://www.econbiz.de/10003795329
Saved in:
8
Innovation, institutions and entrepreneurs : the case of "cool Japan"
Storz, Cornelia
- In:
Asia Pacific business review
14
(
2008
)
3
,
pp. 401-424
Persistent link: https://www.econbiz.de/10003748710
Saved in:
9
Inertia in Japanese organizations? : Institutionen in der Genese der japanischen Spielsoftware
Storz, Cornelia
- In:
Japan aktuell : journal of current Japanese affairs
14
(
2006
)
6
,
pp. 3-40
Persistent link: https://www.econbiz.de/10003398093
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->