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~person:"Svensson, Göran"
~person:"Wiedmann, Klaus-Peter"
~source:"econis"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
80
Konsumentenverhalten
80
Customer satisfaction
40
Kundenzufriedenheit
40
Deutschland
35
Germany
35
Relationship marketing
32
Lieferantenmanagement
22
Supplier relationship management
22
Luxury goods
20
Luxusgüter
20
Confidence
17
Vertrauen
17
Brand management
15
Markenführung
15
Marketing
13
Brand image
12
Markenimage
12
B-to-B-Marketing
11
Business-to-business marketing
11
Dienstleistungsqualität
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Service quality
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Arbeitszufriedenheit
10
Job satisfaction
10
Marketing management
9
Marketingmanagement
9
Beschwerdemanagement
8
Complaint management
8
Emotion
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Verbraucherverhalten
8
commitment
8
satisfaction
8
Brand
7
Electronic Commerce
7
Markenartikel
7
Perception
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Satisfaction
7
Selling
7
Theorie
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25
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English
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German
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Svensson, Göran
Wiedmann, Klaus-Peter
Han, Heesup
49
Homburg, Christian
37
Mattila, Anna S.
34
Hollebeek, Linda D.
31
Verhoef, Peter C.
28
Kumar, V.
27
Gil Saura, Irene
25
Huber, Frank
25
Prentice, Catherine
25
Loureiro, Sandra Maria Correia
24
Bruhn, Manfred
22
Mittal, Vikas
21
Bang, Nguyen
20
Klaus, Philipp
20
Stauss, Bernd
20
Evanschitzky, Heiner
19
Hyun, Sunghyup Sean
19
Rather, Raouf Ahmad
19
Bauer, Hans H.
18
Usman, Osly
18
Grewal, Dhruv
17
Kim, Wansoo
17
Wong, IpKin Anthony
17
Ahn, Jiseon
16
Aksoy, Lerzan
16
Blut, Markus
16
Gustafsson, Anders
16
Khan, Imran
16
Quach, Sara
16
So, Kevin Kam Fung
16
Swoboda, Bernhard
16
Wieseke, Jan
16
Balaji, M. S.
15
Bilgihan, Anil
15
Foscht, Thomas
15
Herrmann, Andreas
15
Lemon, Katherine N.
15
Sesé, F. Javier
15
Stock-Homburg, Ruth
15
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Schriftenreihe Marketing, Management
5
International journal of procurement management
4
The journal of business & industrial marketing
4
Journal of business-to-business marketing
3
International journal of business excellence
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
International journal of business excellence : IJBEX
1
International journal of contemporary hospitality management
1
International journal of logistics economics and globalisation
1
Journal of contemporary marketing science
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Marketing : ZFP ; journal of research and management
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Schriftenreihe Marketing Management
1
Schriftenreihe Marketing-Management
1
South African journal of economic and management sciences
1
The journal of brand management : an international journal
1
Zeitschrift für Energiewirtschaft : ZfE
1
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ECONIS (ZBW)
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1
Precursors and outcomes of perceived value in B2B banking services : a nomological framework
Zietsman, Mariëtte Louise
;
Mostert, Pierre
;
Svensson, …
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 330-353
Persistent link: https://www.econbiz.de/10014422300
Saved in:
2
Balancing reactions and actions between service receivers and service providers to resolve service failures
Magaña Carrillo, Irma
;
Svensson, Göran
;
Otero-Neira, …
- In:
International journal of business excellence : IJBEX
26
(
2022
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10013198109
Saved in:
3
The antecedents and outcomes of micro-enterprise business banking customers' relationship satisfaction
Merwe, Michelle Caroline van der
;
Mostert, Pierre
; …
- In:
Journal of business-to-business marketing
31
(
2024
)
1
,
pp. 27-42
Persistent link: https://www.econbiz.de/10014514694
Saved in:
4
A nomological framework of antecedents and postcedents to satisfaction in purchase and sales business relationships
Guan, Jyh-Liang
;
Lee, Tzong-ru
;
Mostert, Pierre
; …
- In:
Journal of contemporary marketing science
6
(
2023
)
1
,
pp. 46-63
Persistent link: https://www.econbiz.de/10014301512
Saved in:
5
The role of trust and commitment as mediators between economic and non-economic satisfaction in sales manager B2B relationships
Ferro-Soto, Carlos
;
Padin, Carmen
;
Svensson, Göran
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
1
,
pp. 235-251
Persistent link: https://www.econbiz.de/10013539060
Saved in:
6
A sequential logic model between sales performance and salesperson satisfaction in B2B markets
Rodríguez, Rocío
;
Høgevold, Nils
;
Otero-Neira, Carmen
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 180-194
Persistent link: https://www.econbiz.de/10012797127
Saved in:
7
Validating the sequential logic of quality constructs in seller-customer business relationships : antecedents, mediator and outcomes
Høgevold, Nils M.
;
Rodríguez, Rocío
;
Svensson, Göran
; …
- In:
Journal of business-to-business marketing
29
(
2022
)
1
,
pp. 43-67
Persistent link: https://www.econbiz.de/10013178123
Saved in:
8
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
9
New aspects of research to assess and manage critical incidents in service encounters : teleological actions, interactive interface and perceptual gaps
Padin, Carmen
;
Svensson, Göran
;
Otero-Neira, Carmen
; …
- In:
International journal of contemporary hospitality management
27
(
2015
)
1
,
pp. 27-51
Persistent link: https://www.econbiz.de/10010516547
Saved in:
10
Antecedents and outcomes of satisfaction in buyer-supplier relationships in South Africa : a replication study
Roberts-Lombard, Mornay
;
Mpinganjira, Mercy
;
Svensson, …
- In:
South African journal of economic and management sciences
20
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011778254
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