//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Swoboda, Bernhard"
~subject:"Consumer behaviour"
~subject:"Internationales Marketing"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"MARKETING"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Internationales Marketing
Einzelhandel
21
Konsumentenverhalten
21
Retail trade
21
Brand management
16
Markenführung
16
Beziehungsmarketing
10
Brand image
10
Deutschland
10
Germany
10
Markenimage
10
Relationship marketing
10
Theorie
9
Theory
9
International marketing
8
Globalisierung
7
Globalization
7
Corporate reputation
5
Firmenimage
5
Lieferantenmanagement
5
Supplier relationship management
5
Consumer goods industry
4
Cross-national research
4
Distribution channel
4
Konsumgüterindustrie
4
Textile distribution
4
Textilhandel
4
Vertriebsweg
4
Betriebliche Wertschöpfung
3
Betriebsform
3
E-commerce
3
Einzelhandelsstandort
3
Electronic Commerce
3
Fashion
3
Handelsmarketing
3
Key account management
3
Key-Account-Management
3
Mode
3
Multinationales Unternehmen
3
more ...
less ...
Online availability
All
Undetermined
5
Free
1
Type of publication
All
Article
26
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
26
Lehrbuch
11
Textbook
10
Aufsatz im Buch
4
Book section
4
Hochschulschrift
3
Thesis
3
Case study
2
Fallstudie
2
Bibliografie enthalten
1
Bibliography included
1
Collection of articles of several authors
1
Sammelwerk
1
more ...
less ...
Language
All
English
21
German
5
Author
All
Swoboda, Bernhard
Han, Heesup
69
Mattila, Anna S.
50
Loureiro, Sandra Maria Correia
44
Bang, Nguyen
36
Phau, Ian
36
Hollebeek, Linda D.
35
Vrontis, Demetris
35
Ko, Eunju
33
Gierl, Heribert
32
Walsh, Gianfranco
32
Dwivedi, Yogesh Kumar
30
Grewal, Dhruv
30
Pelsmacker, Patrick de
30
Melewar, T. C.
29
Diamantopoulos, Adamantios
28
Sarkar, Abhigyan
27
Bagozzi, Richard P.
26
Klaus, Philipp
26
Kumar, V.
26
Prentice, Catherine
26
Romaniuk, Jenni
26
Verhoef, Peter C.
26
Dens, Nathalie
25
Herrmann, Andreas
25
Khare, Arpita
25
Laroche, Michel
25
Balaji, M. S.
24
Japutra, Arnold
24
Paul, Justin
24
Sreejesh, S.
24
Filieri, Raffaele
23
Ko, Yong Jae
23
Quach, Sara
23
Wiedmann, Klaus-Peter
23
Wong, IpKin Anthony
23
Park, Jungkun
22
Rajagopal
22
Hyun, Sunghyup Sean
21
Jang, Soocheong
21
more ...
less ...
Published in...
All
Marketing : ZFP ; journal of research and management
5
European retail research
4
Journal of international marketing
3
Handelsforschung
2
International journal of retail & distribution management
2
Journal of business research : JBR
2
Die Betriebswirtschaft : DBW
1
International business review : the official journal of the European International Business Academy
1
International marketing review
1
Journal of business economics : JBE
1
Journal of fashion marketing and management
1
Journal of international food & agribusiness marketing : JIFAM
1
Journal of retailing
1
Management international review : MIR ; journal of international business
1
more ...
less ...
Source
All
ECONIS (ZBW)
26
Showing
1
-
10
of
26
Sort
Relevance
Date (newest first)
Date (oldest first)
1
How online trust and online brand equity translate online- and omni-channel-specific instruments into repurchase intentions
Swoboda, Bernhard
;
Winters, Amelie
;
Fränzel, Nils
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 37-53
Persistent link: https://www.econbiz.de/10012600955
Saved in:
2
Reciprocity within major retail purchase channels and their effects on overall, offline and online loyalty
Swoboda, Bernhard
;
Winters, Amelie
- In:
Journal of business research : JBR
125
(
2021
),
pp. 279-294
Persistent link: https://www.econbiz.de/10012494066
Saved in:
3
Endorsement of global product brands by global corporate brands : a consumer perspective across nations
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Management international review : MIR ; journal of …
61
(
2021
)
4
,
pp. 563-598
Persistent link: https://www.econbiz.de/10012657849
Saved in:
4
How country development and national culture affect the paths of perceived brand globalness to consumer behavior across nations
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Journal of business research : JBR
118
(
2020
),
pp. 58-73
Persistent link: https://www.econbiz.de/10012287588
Saved in:
5
Successful GAM organization for companies that supply international retailers and the role of international
marketing
strategy
Swoboda, Bernhard
;
Seibel, Christoph
;
Schlüter, Andrea
- In:
European retail research
28
(
2014
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10011284991
Saved in:
6
The role of national institutions in the effects of consumers’ perceived customer orientation and firm innovativeness
Jacobs, Nele
;
Swoboda, Bernhard
- In:
International business review : the official journal of …
32
(
2023
)
5
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014450234
Saved in:
7
Reciprocity of a retailer's corporate imge and store image : moderating roles of evaluation approaches and cultural brand dominance
Swoboda, Bernhard
;
Pennemann, Karin
- In:
European retail research
27
(
2013
)
2
,
pp. 21-53
Persistent link: https://www.econbiz.de/10010408283
Saved in:
8
Do international retailers benefit from being global in emerging countries? : a multilevel study in China
Swoboda, Bernhard
;
Pennemann, Karin
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
2
,
pp. 141-150
Persistent link: https://www.econbiz.de/10010385216
Saved in:
9
Transferring the retail format successfully into foreign countries
Swoboda, Bernhard
;
Elsner, Stefan
- In:
Journal of international marketing
21
(
2013
)
1
,
pp. 81-109
Persistent link: https://www.econbiz.de/10009731370
Saved in:
10
Standardization of front-end offers and back-end processes of international store retailers
Swoboda, Bernhard
;
Elsner, Stefan
- In:
European retail research
25
(
2011
)
2
,
pp. 39-62
Persistent link: https://www.econbiz.de/10009404798
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->