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~person:"Taylor, Charles Raymond"
~subject:"Advertising"
~subject:"Fernsehwerbung"
~subject:"Markenführung"
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Advertising effects
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10
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Taylor, Charles Raymond
Pelsmacker, Patrick de
35
Dens, Nathalie
23
Gierl, Heribert
21
Esch, Franz-Rudolf
19
Septianto, Felix
19
Wilbur, Kenneth C.
19
Eisend, Martin
18
Bellman, Steven
16
Rosengren, Sara
16
Diehl, Sandra
15
Stafford, Marla Royne
15
Terlutter, Ralf
15
Yoon, Hye Jin
15
Dahlén, Micael
14
Kaiser, Harry M.
14
Yoon, Sukki
14
Reijmersdal, Eva A. van
13
Chan, Kara
12
Torres, Ivonne M.
12
Varan, Duane
12
Hudders, Liselot
11
Malik, Garima
11
Sahni, Navdeep S.
11
Bakir, Aysen
10
Bauer, Hans H.
10
Choi, Yung Kyun
10
Evans, Nathaniel J.
10
Ford, John B.
10
Huber, Frank
10
Ilicic, Jasmina
10
Kennedy, Rachel
10
Mueller, Barbara
10
Romaniuk, Jenni
10
Rozendaal, Esther
10
Sayedi, Amin
10
Smit, Edith G.
10
Weinberger, Marc G.
10
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10
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International journal of advertising : the review of marketing communications
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of business research : JBR
2
AMS review : official publication of the Academy of Marketing Science
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of current issues and research in advertising
1
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ECONIS (ZBW)
14
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1
New thoughts on advertising's impact on consumer prices : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 261-262
Persistent link: https://www.econbiz.de/10014234021
Saved in:
2
Thoughts on cross-cultural advertising research in 2023 : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 969-971
Persistent link: https://www.econbiz.de/10014321544
Saved in:
3
Do CSR ads with public health messages pertaining to COVID-19 actually help consumers, advertisers, and society? : insights from the United Sates and Germany
Mueller, Sophia
;
Diehl, Sandra
;
Taylor, Charles Raymond
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10013463838
Saved in:
4
Future needs in gender and LGBT advertising portrayals : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 971-973
Persistent link: https://www.econbiz.de/10013362119
Saved in:
5
Can premium private labels compete with luxury brands : the impact of advertising on perceived luxuriousness
Kim, Seoyoung
;
Lee, Sungkyu
;
Lee, Jong-Ho
;
Taylor, …
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 761-782
Persistent link: https://www.econbiz.de/10012260275
Saved in:
6
The role of ambiguity and skepticism in the effectiveness of sustainability labeling
Cho, Yoon-Na
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
120
(
2020
),
pp. 379-388
Persistent link: https://www.econbiz.de/10012417141
Saved in:
7
Taylor's theorem part II, advice for socially responsible advertisers : do not alienate target consumers! : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10012200187
Saved in:
8
Global consumer culture and advertising research : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 505-507
Persistent link: https://www.econbiz.de/10011882025
Saved in:
9
Public perceptions of billboards : a meta-analysis
Franke, George R.
;
Taylor, Charles Raymond
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 395-410
Persistent link: https://www.econbiz.de/10011744307
Saved in:
10
Leveraged marketing communications : a framework for explaining the effects of secondary brand assoctions
Bergvist, Lars
;
Taylor, Charles Raymond
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
3/4
,
pp. 157-175
Persistent link: https://www.econbiz.de/10011627993
Saved in:
1
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