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~person:"Taylor, Charles Raymond"
~subject:"Werbewirkung"
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Werbewirkung
Advertising effects
23
Advertising
15
Werbung
14
Consumer behaviour
11
Konsumentenverhalten
11
USA
4
United States
4
Brand management
3
Corporate Social Responsibility
3
Corporate social responsibility
3
International marketing
3
Internationales Marketing
3
Markenführung
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Brand image
2
Coronavirus
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Cultural identity
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Customer value
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Deutschland
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Germany
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Impact assessment
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Internet marketing
2
Kulturelle Identität
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Kundenwert
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Luxury goods
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Luxusgüter
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Markenimage
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Marketing management
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Marketingmanagement
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Online-Marketing
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Perception
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Sportveranstaltung
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Wirkungsanalyse
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3D virtual experience
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Taylor, Charles Raymond
Pelsmacker, Patrick de
57
Gierl, Heribert
54
Esch, Franz-Rudolf
37
Bauer, Hans H.
32
Dens, Nathalie
31
Diehl, Sandra
28
Eisend, Martin
28
Septianto, Felix
25
Wilbur, Kenneth C.
24
Terlutter, Ralf
23
Kaiser, Harry M.
22
Pauwels, Koen
20
Reijmersdal, Eva A. van
20
Huber, Frank
19
Stafford, Marla Royne
19
Yoon, Hye Jin
19
Bellman, Steven
18
Chang, Chingching
18
Dahlén, Micael
18
Rosengren, Sara
18
Yoon, Sukki
18
Hudders, Liselot
17
Mueller, Barbara
17
Matthes, Jörg
16
Romaniuk, Jenni
16
Roy, Subhadip
16
Smit, Edith G.
16
Torres, Ivonne M.
16
Chan, Kara
15
Geuens, Maggie
15
Gröppel-Klein, Andrea
15
Muehling, Darrel D.
15
Phau, Ian
15
Srinivasan, Shuba
15
Tucker, Catherine
15
Varan, Duane
15
Franses, Philip Hans
14
Poels, Karolien
14
Bergkvist, Lars
13
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International journal of advertising : the quarterly review of marketing communications
5
International journal of advertising : the review of marketing communications
5
Journal of business research : JBR
3
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
2
AMS review : official publication of the Academy of Marketing Science
1
International marketing : emerging markets
1
Journal of current issues and research in advertising
1
Journal of international marketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Psychology & marketing
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ECONIS (ZBW)
23
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1
New thoughts on advertising's
impact
on consumer prices : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 261-262
Persistent link: https://www.econbiz.de/10014234021
Saved in:
2
Thoughts on cross-cultural advertising research in 2023 : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 969-971
Persistent link: https://www.econbiz.de/10014321544
Saved in:
3
Do CSR ads with public health messages pertaining to COVID-19 actually help consumers, advertisers, and society? : insights from the United Sates and Germany
Mueller, Sophia
;
Diehl, Sandra
;
Taylor, Charles Raymond
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10013463838
Saved in:
4
Future needs in gender and LGBT advertising portrayals : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 971-973
Persistent link: https://www.econbiz.de/10013362119
Saved in:
5
Advertising appeals strategy: moderating effect on the relationship between innovation and customer equity drivers in China
Zhang, Hao
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
International marketing : emerging markets
,
(pp. 111-136)
.
2011
Persistent link: https://www.econbiz.de/10008937375
Saved in:
6
Can premium private labels compete with luxury brands : the
impact
of advertising on perceived luxuriousness
Kim, Seoyoung
;
Lee, Sungkyu
;
Lee, Jong-Ho
;
Taylor, …
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 761-782
Persistent link: https://www.econbiz.de/10012260275
Saved in:
7
The role of ambiguity and skepticism in the effectiveness of sustainability labeling
Cho, Yoon-Na
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
120
(
2020
),
pp. 379-388
Persistent link: https://www.econbiz.de/10012417141
Saved in:
8
Taylor's theorem part II, advice for socially responsible advertisers : do not alienate target consumers! : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10012200187
Saved in:
9
Red Alert: on the need for more research on corporate social responsibility appeals in advertising : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 337-339
Persistent link: https://www.econbiz.de/10011881807
Saved in:
10
Global consumer culture and advertising research : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 505-507
Persistent link: https://www.econbiz.de/10011882025
Saved in:
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