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~person:"Taylor, D. Christopher"
~person:"Vrontis, Demetris"
~subject:"Consumer behaviour"
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Taylor, D. Christopher
Vrontis, Demetris
Bruwer, Johan
35
Agnoli, Lara
10
Anderson, Kym
10
Szolnoki, Gergely
10
Vecchio, Riccardo
10
Barber, Nelson
9
Velikova, Natalia
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International journal of wine business research : IJWBR
2
Journal of food products marketing
2
Global business & economics review
1
International journal of revenue management : IJRM
1
Journal of hospitality marketing & management
1
Journal of promotion management : JPM
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The journal of brand management : an international journal
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World review of entrepreneurship, management and sustainable development
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1
Old, new and third wine regions : a consumer perspective
Maizza, Amedeo
;
Fait, Monica
;
Scorrano, Paola
;
Vrontis, …
- In:
World review of entrepreneurship, management and …
13
(
2017
)
5/6
,
pp. 521-541
Persistent link: https://www.econbiz.de/10011847141
Saved in:
2
Social media and societal marketing : a path for a better wine?
Fiore, Mariantonionetta
;
Vrontis, Demetris
;
Silvestri, …
- In:
Journal of promotion management : JPM
22
(
2016
)
2
,
pp. 268-279
Persistent link: https://www.econbiz.de/10011532951
Saved in:
3
Desirability bias and perceived effectiveness influence on willingness-to-pay for pro-environmental wine products
Barber, Nelson A.
;
Taylor, D. Christopher
;
Remar, Daniel
- In:
International journal of wine business research : IJWBR
28
(
2016
)
3
,
pp. 206-227
Persistent link: https://www.econbiz.de/10011563741
Saved in:
4
The relationship between wine sector and regional competitiveness
Viassone, Milena
;
Vrontis, Demetris
;
Papasolomou, Ioanna
- In:
Global business & economics review
18
(
2016
)
3/4
,
pp. 259-276
Persistent link: https://www.econbiz.de/10011665275
Saved in:
5
Experimental approach to assessing actual wine purchase behavior
Barber, Nelson A.
;
Taylor, D. Christopher
- In:
International journal of wine business research : IJWBR
25
(
2013
)
3
,
pp. 203-226
Persistent link: https://www.econbiz.de/10009792052
Saved in:
6
Measuring the influence of persuasion marketing on young wine consumers
Taylor, D. Christopher
;
Barber, Nelson
- In:
Journal of food products marketing
18
(
2012
)
1
,
pp. 19-33
Persistent link: https://www.econbiz.de/10009509751
Saved in:
7
Wine marketing : a framework for consumer-centred planning
Vrontis, Demetris
;
Thrassou, Alkis
;
Czinkota, Michael R.
- In:
The journal of brand management : an international journal
18
(
2010/11
)
4/5
,
pp. 245-263
Persistent link: https://www.econbiz.de/10008905668
Saved in:
8
Wine packaging : marketing towards consumer lifestyle to build brand equity and increase revenue
Barber, Nelson
;
Taylor, D. Christopher
;
Deale, Cynthia S.
- In:
International journal of revenue management : IJRM
4
(
2010
)
3/4
,
pp. 215-237
Persistent link: https://www.econbiz.de/10008746396
Saved in:
9
Selective marketing to environmentally concerned wine consumers : a case for location, gender and age
Barber, Nelson
;
Taylor, D. Christopher
;
Strick, Sandy
- In:
The journal of consumer marketing
27
(
2010
)
1
,
pp. 64-75
Persistent link: https://www.econbiz.de/10003942443
Saved in:
10
The importance of wine bottle closures in retail purchase decisions of consumers
Barber, Nelson
;
Taylor, D. Christopher
;
Dodd, Tim
- In:
Journal of hospitality marketing & management
18
(
2009
)
6
,
pp. 597-614
Persistent link: https://www.econbiz.de/10003887186
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