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~person:"Thaichon, Park"
~source:"econis"
~subject:"Betriebliche Wertschöpfung"
~subject:"Brand image"
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Search: subject:"customer relationship management"
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Betriebliche Wertschöpfung
Brand image
Beziehungsmarketing
31
Relationship marketing
31
Consumer behaviour
8
Konsumentenverhalten
8
Customer satisfaction
7
Internet marketing
7
Kundenzufriedenheit
7
Online-Marketing
7
Lieferantenmanagement
6
Supplier relationship management
6
relationship marketing
6
Value creation
5
Brand management
4
Customer integration
4
Dienstleistungsqualität
4
E-commerce
4
Electronic Commerce
4
Kundenintegration
4
Markenführung
4
Marketing management
4
Marketingmanagement
4
Online retailing
4
Online-Handel
4
Service quality
4
Social Web
4
Social web
4
Digitalisierung
3
Digitization
3
Einzelhandel
3
Emotion
3
Markenimage
3
Retail trade
3
Social media
3
Beschwerdemanagement
2
Complaint management
2
Confidence
2
Customer engagement
2
Customer value
2
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8
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Thaichon, Park
Loureiro, Sandra Maria Correia
16
Gil Saura, Irene
15
Han, Heesup
12
Japutra, Arnold
11
Kumar, Vikas
10
Hollebeek, Linda D.
9
Hyun, Sunghyup Sean
9
King, Ceridwyn
9
Reichwald, Ralf
9
Šerić, Maja
9
Ahn, Jiseon
8
Brodie, Roderick J.
8
Bruhn, Manfred
8
Fetscherin, Marc
8
Guzman, Francisco
8
Khan, Imran
8
Piller, Frank T.
8
Sarkar, Abhigyan
8
Busser, James A.
7
Ekinci, Yuksel
7
Heinonen, Kristina
7
Huber, Frank
7
Kaushik, Arun Kumar
7
Le Nguyen Hau
7
Nyadzayo, Munyaradzi W.
7
Rahman, Zillur
7
Shulga, Lenna V.
7
Augusto, Mário Gomes
6
Chahal, Hardeep
6
Das, Gopal
6
Grönroos, Christian
6
Iglesias, Oriol
6
Itani, Omar S.
6
Johnson, Lester W.
6
Kaufmann, Hans Rüdiger
6
Khamitov, Mansur
6
Kumar, V.
6
Leckie, Civilai
6
MacInnis, Deborah J.
6
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Journal of retailing and consumer services
2
Services marketing quarterly
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Psychology & marketing
1
Source
All
ECONIS (ZBW)
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1
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
2
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
3
Influencer marketing : homophily, customer value co-creation behaviour and purchase intention
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209657
Saved in:
4
Value co-creation and social media : investigating antecedents and influencing factors in the U.S. retail banking industry
Casper Ferm, Lars-Erik
;
Thaichon, Park
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012581891
Saved in:
5
Customer participation in firm-initiated activities via social media : understanding the role of experiential value
Quach, Sara
;
Shao, Wei
;
Ross, Mitchell
;
Thaichon, Park
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 132-141
Persistent link: https://www.econbiz.de/10012668420
Saved in:
6
Emotional brand attachment and attitude toward brand extension
Vahdat, Arash
;
Hafezniya, Hanieh
;
Jabarzadeh, Younis
; …
- In:
Services marketing quarterly
41
(
2020
)
3
,
pp. 236-255
Persistent link: https://www.econbiz.de/10012256943
Saved in:
7
Host and guest value co-creation and satisfaction in a shared economy : the case of Airbnb
Thaichon, Park
;
Surachartkumtonkun, Jiraporn
;
Singhal, …
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
4
,
pp. 407-422
Persistent link: https://www.econbiz.de/10012286212
Saved in:
8
Customer-perceived value in long-term buyer-supplier relationships : the general B2B insurance sector
Xuan Nhi Nguyen
;
Thaichon, Park
;
Phi Van Nguyen Thanh
- In:
Services marketing quarterly
40
(
2019
)
1
,
pp. 48-65
Persistent link: https://www.econbiz.de/10012179156
Saved in:
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