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~person:"Thaichon, Park"
~source:"econis"
~subject:"Betriebliche Wertschöpfung"
~subject:"Complaint management"
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Search: subject:"customer relationship management"
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Betriebliche Wertschöpfung
Complaint management
Beziehungsmarketing
31
Relationship marketing
31
Consumer behaviour
8
Konsumentenverhalten
8
Customer satisfaction
7
Internet marketing
7
Kundenzufriedenheit
7
Online-Marketing
7
Lieferantenmanagement
6
Supplier relationship management
6
relationship marketing
6
Value creation
5
Brand management
4
Customer integration
4
Dienstleistungsqualität
4
E-commerce
4
Electronic Commerce
4
Kundenintegration
4
Markenführung
4
Marketing management
4
Marketingmanagement
4
Online retailing
4
Online-Handel
4
Service quality
4
Social Web
4
Social web
4
Brand image
3
Digitalisierung
3
Digitization
3
Einzelhandel
3
Emotion
3
Markenimage
3
Retail trade
3
Social media
3
Beschwerdemanagement
2
Confidence
2
Customer engagement
2
Customer value
2
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English
7
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Thaichon, Park
Stauss, Bernd
15
Mattila, Anna S.
12
Grégoire, Yany
9
Reichwald, Ralf
9
Van Vaerenbergh, Yves
9
Fürst, Andreas
8
McColl-Kennedy, Janet R.
8
Piller, Frank T.
8
Le Nguyen Hau
7
Roschk, Holger
7
Seidel, Wolfgang
7
Balaji, M. S.
6
Brock, Christian
6
Bruhn, Manfred
6
Busser, James A.
6
Cai, Ruiying
6
Evanschitzky, Heiner
6
Gelbrich, Katja
6
Grönroos, Christian
6
Heinonen, Kristina
6
Homburg, Christian
6
Madhani, Pankaj M.
6
Shulga, Lenna V.
6
Vargo, Stephen L.
6
Edvardsson, Bo
5
Günter, Bernd
5
Itani, Omar S.
5
Jaakkola, Elina
5
Shin, Hyunju
5
Vázquez Casielles, Rodolfo
5
Aarikka-Stenroos, Leena
4
Baker, Melissa A.
4
Blut, Markus
4
Brodie, Roderick J.
4
Cassia, Fabio
4
Cossío-Silva, Francisco-José
4
Ding Hooi Ting
4
Frow, Pennie
4
Gil Saura, Irene
4
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Journal of retailing and consumer services
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of strategic marketing
1
Services marketing quarterly
1
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ECONIS (ZBW)
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1
Relationship outcomes following a service failure : the role of agent likability
Radu, Alexandru
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 364-379
Persistent link: https://www.econbiz.de/10013553058
Saved in:
2
Influencer marketing : homophily, customer value co-creation behaviour and purchase intention
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209657
Saved in:
3
Value co-creation and social media : investigating antecedents and influencing factors in the U.S. retail banking industry
Casper Ferm, Lars-Erik
;
Thaichon, Park
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012581891
Saved in:
4
Customer participation in firm-initiated activities via social media : understanding the role of experiential value
Quach, Sara
;
Shao, Wei
;
Ross, Mitchell
;
Thaichon, Park
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 132-141
Persistent link: https://www.econbiz.de/10012668420
Saved in:
5
Host and guest value co-creation and satisfaction in a shared economy : the case of Airbnb
Thaichon, Park
;
Surachartkumtonkun, Jiraporn
;
Singhal, …
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
4
,
pp. 407-422
Persistent link: https://www.econbiz.de/10012286212
Saved in:
6
Examining antecedents of reconciliation following service failure and recovery
Radu, Alexandru
;
Surachartkumtonkun, Jiraporn
;
Weaven, Scott
- In:
Journal of strategic marketing
28
(
2020
)
5
,
pp. 417-433
Persistent link: https://www.econbiz.de/10012313910
Saved in:
7
Customer-perceived value in long-term buyer-supplier relationships : the general B2B insurance sector
Xuan Nhi Nguyen
;
Thaichon, Park
;
Phi Van Nguyen Thanh
- In:
Services marketing quarterly
40
(
2019
)
1
,
pp. 48-65
Persistent link: https://www.econbiz.de/10012179156
Saved in:
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