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~person:"Thaichon, Park"
~source:"econis"
~subject:"Betriebliche Wertschöpfung"
~subject:"Marketingmanagement"
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Betriebliche Wertschöpfung
Marketingmanagement
Beziehungsmarketing
31
Relationship marketing
31
Consumer behaviour
8
Konsumentenverhalten
8
Customer satisfaction
7
Internet marketing
7
Kundenzufriedenheit
7
Online-Marketing
7
Lieferantenmanagement
6
Supplier relationship management
6
relationship marketing
6
Value creation
5
Brand management
4
Customer integration
4
Dienstleistungsqualität
4
E-commerce
4
Electronic Commerce
4
Kundenintegration
4
Markenführung
4
Marketing management
4
Online retailing
4
Online-Handel
4
Service quality
4
Social Web
4
Social web
4
Brand image
3
Digitalisierung
3
Digitization
3
Einzelhandel
3
Emotion
3
Markenimage
3
Retail trade
3
Social media
3
Beschwerdemanagement
2
Complaint management
2
Confidence
2
Customer engagement
2
Customer value
2
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6
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1
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English
7
Author
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Thaichon, Park
Bruhn, Manfred
21
Homburg, Christian
17
Kumar, V.
17
Grönroos, Christian
13
Kleinaltenkamp, Michael
10
Payne, Adrian
10
Terho, Harri
10
Piller, Frank T.
9
Reichwald, Ralf
9
Bauer, Hans H.
8
Vargo, Stephen L.
8
Verhoef, Peter C.
8
Gil Saura, Irene
7
Heinonen, Kristina
7
Jaakkola, Elina
7
Jacob, Frank
7
Le Nguyen Hau
7
McColl-Kennedy, Janet R.
7
Ngo, Liem Viet
7
Palmatier, Robert W.
7
Wilde, Klaus D.
7
Ahlert, Dieter
6
Busser, James A.
6
Eggert, Andreas
6
Fink, Klaus-J.
6
Hollensen, Svend
6
Itani, Omar S.
6
Knittel, Christopher R.
6
Madhani, Pankaj M.
6
Neslin, Scott A.
6
O'Cass, Aron
6
Quach, Sara
6
Schumann, Jan Hendrik
6
Sheth, Jagdish N.
6
Shulga, Lenna V.
6
Stango, Victor
6
Vrontis, Demetris
6
Casidy, Riza
5
Finne, Åke
5
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Journal of retailing and consumer services
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Developing digital marketing : relationship perspectives
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Services marketing quarterly
1
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ECONIS (ZBW)
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1
Influencer marketing : homophily, customer value co-creation behaviour and purchase intention
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209657
Saved in:
2
Value co-creation and social media : investigating antecedents and influencing factors in the U.S. retail banking industry
Casper Ferm, Lars-Erik
;
Thaichon, Park
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012581891
Saved in:
3
Customer participation in firm-initiated activities via social media : understanding the role of experiential value
Quach, Sara
;
Shao, Wei
;
Ross, Mitchell
;
Thaichon, Park
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 132-141
Persistent link: https://www.econbiz.de/10012668420
Saved in:
4
The development and current trends of digital marketing and relationship marketing research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
Saved in:
5
Host and guest value co-creation and satisfaction in a shared economy : the case of Airbnb
Thaichon, Park
;
Surachartkumtonkun, Jiraporn
;
Singhal, …
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
4
,
pp. 407-422
Persistent link: https://www.econbiz.de/10012286212
Saved in:
6
Toward a theory of outside-in marketing : past, present, and future
Quach, Sara
;
Thaichon, Park
;
Lee, Ju-Yeon
;
Weaven, Scott
; …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 107-128
Persistent link: https://www.econbiz.de/10012289370
Saved in:
7
Customer-perceived value in long-term buyer-supplier relationships : the general B2B insurance sector
Xuan Nhi Nguyen
;
Thaichon, Park
;
Phi Van Nguyen Thanh
- In:
Services marketing quarterly
40
(
2019
)
1
,
pp. 48-65
Persistent link: https://www.econbiz.de/10012179156
Saved in:
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