//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Thaichon, Park"
~subject:"Advertising"
~subject:"Relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Management"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Relationship marketing
Beziehungsmarketing
31
Consumer behaviour
14
Konsumentenverhalten
14
Brand management
11
Markenführung
11
Lieferantenmanagement
9
Supplier relationship management
9
Customer satisfaction
8
Kundenzufriedenheit
8
E-commerce
7
Electronic Commerce
7
Internet marketing
7
Marketing management
7
Marketingmanagement
7
Online-Marketing
7
relationship marketing
7
Betriebliche Wertschöpfung
6
Dienstleistungsqualität
6
Luxury goods
6
Luxusgüter
6
Online retailing
6
Online-Handel
6
Service quality
6
Value creation
6
Einzelhandel
5
Retail trade
5
Customer integration
4
Digitalisierung
4
Digitization
4
Emotion
4
Franchising
4
Kundenintegration
4
Social Web
4
Social web
4
Artificial intelligence
3
B-to-B-Marketing
3
Bibliometrics
3
Bibliometrie
3
more ...
less ...
Online availability
All
Undetermined
27
Free
2
Type of publication
All
Article
30
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
25
Aufsatz in Zeitschrift
25
Aufsatz im Buch
5
Book section
5
Aufsatzsammlung
2
Language
All
English
34
Author
All
Thaichon, Park
Bruhn, Manfred
129
Homburg, Christian
108
Kumar, V.
82
Huber, Frank
58
Han, Heesup
55
Verhoef, Peter C.
55
Herrmann, Andreas
49
Bauer, Hans H.
46
Hollebeek, Linda D.
46
Piller, Frank T.
46
Krafft, Manfred
44
Stauss, Bernd
44
Palmatier, Robert W.
42
Mattila, Anna S.
40
Gil Saura, Irene
37
Hippner, Hajo
34
Smith, Alan D.
33
Stock-Homburg, Ruth
33
Wiedmann, Klaus-Peter
33
Wilde, Klaus D.
33
Neslin, Scott A.
32
Van den Poel, Dirk
32
Mittal, Vikas
31
Helmke, Stefan
30
Loureiro, Sandra Maria Correia
30
Prentice, Catherine
30
Reichwald, Ralf
30
Svensson, Göran
30
Töpfer, Armin
29
Evanschitzky, Heiner
28
Georgi, Dominik
28
Grewal, Dhruv
28
Matzler, Kurt
28
Quach, Sara
28
Reinartz, Werner J.
28
Eggert, Andreas
27
Sheth, Jagdish N.
27
Walsh, Gianfranco
27
Grönroos, Christian
26
more ...
less ...
Published in...
All
Journal of retailing and consumer services
5
Asia Pacific journal of marketing and logistics
4
Journal of strategic marketing
3
Services marketing quarterly
3
Transforming relationship marketing : strategies and business models in the digital age
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Developing digital marketing : relationship perspectives
2
Routledge advances in management and business studies
2
Australasian marketing journal
1
Emerald insight
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of Contemporary Issues in Business and Government
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Psychology & marketing
1
The journal of business & industrial marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
34
Showing
1
-
10
of
34
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
2
Exploring the role of relationship
management
and relationship quality in B2B : empirical insights and future research directions
Lasrado, Flevy
;
Thaichon, Park
;
Nyadzayo, Munyaradzi
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1055-1086
Persistent link: https://www.econbiz.de/10014276729
Saved in:
3
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
4
Relationship outcomes following a service failure : the role of agent likability
Radu, Alexandru
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 364-379
Persistent link: https://www.econbiz.de/10013553058
Saved in:
5
The development and current trends of digital marketing and relationship marketing research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
Saved in:
6
Relationship marketing in franchising and retailing
Thaichon, Park
;
Frazer, Lorelle
;
Weaven, Scott
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 113-114
Persistent link: https://www.econbiz.de/10013170049
Saved in:
7
Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Kremez, Zhanna
;
Frazer, Lorelle
;
Quach, Sara
;
Thaichon, Park
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10013170054
Saved in:
8
Influencer marketing : homophily, customer value co-creation behaviour and purchase intention
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209657
Saved in:
9
Customer participation in firm-initiated activities via social media : understanding the role of experiential value
Quach, Sara
;
Shao, Wei
;
Ross, Mitchell
;
Thaichon, Park
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 132-141
Persistent link: https://www.econbiz.de/10012668420
Saved in:
10
Price promotion in omnichannel retailing : how much is too much?
Quach, Sara
;
Barari, Mojtaba
;
Thaichon, Park
;
Moudrý, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 198-213
Persistent link: https://www.econbiz.de/10013553045
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->