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~person:"Thaichon, Park"
~subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
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Search: subject:"Management"
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Beziehungsmarketing
Konsumentenverhalten
Relationship marketing
31
Consumer behaviour
14
Brand management
11
Markenführung
11
Lieferantenmanagement
9
Supplier relationship management
9
Customer satisfaction
8
Kundenzufriedenheit
8
E-commerce
7
Electronic Commerce
7
Internet marketing
7
Marketing management
7
Marketingmanagement
7
Online-Marketing
7
relationship marketing
7
Betriebliche Wertschöpfung
6
Dienstleistungsqualität
6
Luxury goods
6
Luxusgüter
6
Online retailing
6
Online-Handel
6
Service quality
6
Value creation
6
Einzelhandel
5
Retail trade
5
Customer integration
4
Digitalisierung
4
Digitization
4
Emotion
4
Franchising
4
Kundenintegration
4
Social Web
4
Social web
4
Advertising
3
Artificial intelligence
3
B-to-B-Marketing
3
Bibliometrics
3
Bibliometrie
3
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Online availability
All
Undetermined
30
Free
2
Type of publication
All
Article
33
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
27
Aufsatz in Zeitschrift
27
Aufsatz im Buch
6
Book section
6
Aufsatzsammlung
2
Language
All
English
37
Author
All
Thaichon, Park
Bruhn, Manfred
120
Homburg, Christian
120
Kumar, V.
89
Han, Heesup
77
Huber, Frank
71
Bauer, Hans H.
68
Mattila, Anna S.
65
Herrmann, Andreas
62
Verhoef, Peter C.
62
Wiedmann, Klaus-Peter
55
Hollebeek, Linda D.
51
Piller, Frank T.
48
Stauss, Bernd
47
Krafft, Manfred
46
Loureiro, Sandra Maria Correia
45
Palmatier, Robert W.
42
Gil Saura, Irene
41
Phau, Ian
41
Walsh, Gianfranco
40
Bang, Nguyen
39
Swoboda, Bernhard
39
Sheth, Jagdish N.
38
Smith, Alan D.
38
Vrontis, Demetris
37
Mittal, Vikas
36
Hippner, Hajo
35
Ko, Eunju
35
Neslin, Scott A.
35
Prentice, Catherine
35
Stock-Homburg, Ruth
35
Svensson, Göran
34
Grewal, Dhruv
33
Van den Poel, Dirk
33
Wilde, Klaus D.
33
Hyun, Sunghyup Sean
32
Melewar, T. C.
32
Gierl, Heribert
31
Rahman, Zillur
31
Evanschitzky, Heiner
30
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Published in...
All
Journal of retailing and consumer services
6
Asia Pacific journal of marketing and logistics
4
Journal of strategic marketing
3
Services marketing quarterly
3
Transforming relationship marketing : strategies and business models in the digital age
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Developing digital marketing : relationship perspectives
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Routledge advances in management and business studies
2
Emerald insight
1
International journal of retail and distribution management
1
Journal of Contemporary Issues in Business and Government
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Luxury marketing, sustainability and technology : the future of luxury management
1
Psychology & marketing
1
The journal of business & industrial marketing
1
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Source
All
ECONIS (ZBW)
37
Showing
1
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10
of
37
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date (oldest first)
1
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
2
Exploring the role of relationship
management
and relationship quality in B2B : empirical insights and future research directions
Lasrado, Flevy
;
Thaichon, Park
;
Nyadzayo, Munyaradzi
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1055-1086
Persistent link: https://www.econbiz.de/10014276729
Saved in:
3
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
4
Relationship outcomes following a service failure : the role of agent likability
Radu, Alexandru
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 364-379
Persistent link: https://www.econbiz.de/10013553058
Saved in:
5
The development and current trends of digital marketing and relationship marketing research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
Saved in:
6
Relationship marketing in franchising and retailing
Thaichon, Park
;
Frazer, Lorelle
;
Weaven, Scott
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 113-114
Persistent link: https://www.econbiz.de/10013170049
Saved in:
7
Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Kremez, Zhanna
;
Frazer, Lorelle
;
Quach, Sara
;
Thaichon, Park
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10013170054
Saved in:
8
Influencer marketing : homophily, customer value co-creation behaviour and purchase intention
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209657
Saved in:
9
Customer participation in firm-initiated activities via social media : understanding the role of experiential value
Quach, Sara
;
Shao, Wei
;
Ross, Mitchell
;
Thaichon, Park
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 132-141
Persistent link: https://www.econbiz.de/10012668420
Saved in:
10
Price promotion in omnichannel retailing : how much is too much?
Quach, Sara
;
Barari, Mojtaba
;
Thaichon, Park
;
Moudrý, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 198-213
Persistent link: https://www.econbiz.de/10013553045
Saved in:
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