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~person:"Thaichon, Park"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Social Web
12
Social web
12
Internet marketing
11
Online-Marketing
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Consumer behaviour
7
Konsumentenverhalten
7
Relationship marketing
7
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5
Electronic Commerce
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Betriebliche Wertschöpfung
3
Customer integration
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Online retailing
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Online-Handel
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relationship marketing
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Developing countries
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Entwicklungsländer
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Marketingmanagement
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Privatkundengeschäft
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Thaichon, Park
Harrigan, Paul
17
Agnihotri, Raj
11
Loureiro, Sandra Maria Correia
11
Hollebeek, Linda D.
10
Ahuja, Vandana
9
Itani, Omar S.
9
Rahman, Zillur
9
Alavi, Shirin
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Conduit, Jodie
7
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7
Kamboj, Shampy
7
Malthouse, Edward C.
7
Ozuem, Wilson
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Ratten, Vanessa
7
Rita, Paulo
7
Straker, Karla
7
Wrigley, Cara
7
Alt, Rainer
6
Bernoff, Josh
6
Brodie, Roderick J.
6
Dholakia, Utpal M.
6
Karjaluoto, Heikki
6
Kumar, Vikas
6
Möhlenbruch, Dirk
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Ruyter, Ko de
6
Schumann, Jan Hendrik
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Theobald, Elke
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Tsiotsou, Rodoula H.
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Veloutsou, Cleopatra
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Vrontis, Demetris
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Bilgihan, Anil
5
Carlson, Jamie
5
De Meyer, Bernard
5
Dwivedi, Yogesh Kumar
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Dölling, Steffen
5
Fernandes, Teresa
5
Haenlein, Michael
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Journal of retailing and consumer services
2
Developing digital marketing : relationship perspectives
1
Emerald insight
1
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All
ECONIS (ZBW)
7
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1
Guest editorial: technologies and relationship marketing
Thaichon, Park
;
Soutar, Geoffrey N.
;
Weaven, Scott
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 109-110
Persistent link: https://www.econbiz.de/10012668411
Saved in:
2
Value co-creation and
social
media
: investigating antecedents and influencing factors in the U.S. retail banking industry
Casper Ferm, Lars-Erik
;
Thaichon, Park
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012581891
Saved in:
3
Customer pre-participatory
social
media
drivers and their influence on attitudinal loyalty within the retail banking industry : a multi-group analysis utilizing social exchange the...
Casper Ferm, Lars-Erik
;
Thaichon, Park
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581920
Saved in:
4
Customer participation in firm-initiated activities via
social
media
: understanding the role of experiential value
Quach, Sara
;
Shao, Wei
;
Ross, Mitchell
;
Thaichon, Park
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 132-141
Persistent link: https://www.econbiz.de/10012668420
Saved in:
5
Developing digital marketing : relationship perspectives
Thaichon, Park
(
ed.
);
Ratten, Vanessa
(
ed.
)
-
2021
include: Service Encounters via
Social
Media
and Customer Relationships; Digital and Organizational Storytelling; Artificial …
Persistent link: https://www.econbiz.de/10012642691
Saved in:
6
Developing digital marketing : relationship perspectives
Thaichon, Park
(
ed.
);
Ratten, Vanessa
(
ed.
)
-
2021
-
First edition
Persistent link: https://www.econbiz.de/10012507766
Saved in:
7
The development and current trends of digital marketing and relationship marketing research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
Saved in:
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