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~person:"Thaichon, Park"
~subject:"Electronic Commerce"
~subject:"Relationship marketing"
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Electronic Commerce
Relationship marketing
Social Web
12
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12
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11
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11
Beziehungsmarketing
7
Consumer behaviour
7
Konsumentenverhalten
7
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5
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4
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3
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relationship marketing
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Thaichon, Park
Kollmann, Tobias
19
Harrigan, Paul
17
Lammenett, Erwin
16
Ahuja, Vandana
14
Dwivedi, Yogesh Kumar
14
Agnihotri, Raj
13
Hajli, Nick
13
Heinemann, Gerrit
13
Kreutzer, Ralf T.
12
Wirtz, Bernd W.
12
Law, Chun Hung Roberts
11
Loureiro, Sandra Maria Correia
11
Alavi, Shirin
10
Hollebeek, Linda D.
10
Itani, Omar S.
10
Alt, Rainer
9
Qiu, Liangfei
9
Rahman, Zillur
9
Ratten, Vanessa
9
Schultz, Carsten D.
9
Tan, Yong
9
Chaffey, Dave
8
Kumar, Vikas
8
Malthouse, Edward C.
8
Rita, Paulo
8
Vrontis, Demetris
8
Akram, Umair
7
Conduit, Jodie
7
Fletcher, Amelia
7
Ghose, Anindya
7
Kamboj, Shampy
7
Karjaluoto, Heikki
7
Ozuem, Wilson
7
Ruyter, Ko de
7
Schumann, Jan Hendrik
7
Skiera, Bernd
7
Straker, Karla
7
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7
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Journal of retailing and consumer services
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Developing digital marketing : relationship perspectives
1
Emerald insight
1
Journal of business research : JBR
1
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ECONIS (ZBW)
9
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1
Guest editorial: technologies and relationship marketing
Thaichon, Park
;
Soutar, Geoffrey N.
;
Weaven, Scott
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 109-110
Persistent link: https://www.econbiz.de/10012668411
Saved in:
2
Value co-creation and
social
media
: investigating antecedents and influencing factors in the U.S. retail banking industry
Casper Ferm, Lars-Erik
;
Thaichon, Park
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012581891
Saved in:
3
Customer pre-participatory
social
media
drivers and their influence on attitudinal loyalty within the retail banking industry : a multi-group analysis utilizing social exchange the...
Casper Ferm, Lars-Erik
;
Thaichon, Park
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581920
Saved in:
4
Customer participation in firm-initiated activities via
social
media
: understanding the role of experiential value
Quach, Sara
;
Shao, Wei
;
Ross, Mitchell
;
Thaichon, Park
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 132-141
Persistent link: https://www.econbiz.de/10012668420
Saved in:
5
Developing digital marketing : relationship perspectives
Thaichon, Park
(
ed.
);
Ratten, Vanessa
(
ed.
)
-
2021
include: Service Encounters via
Social
Media
and Customer Relationships; Digital and Organizational Storytelling; Artificial …
Persistent link: https://www.econbiz.de/10012642691
Saved in:
6
Developing digital marketing : relationship perspectives
Thaichon, Park
(
ed.
);
Ratten, Vanessa
(
ed.
)
-
2021
-
First edition
Persistent link: https://www.econbiz.de/10012507766
Saved in:
7
The development and current trends of digital marketing and relationship marketing research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
Saved in:
8
From connoisseur luxury to mass luxury : value co-creation and co-destruction in the online environment
Quach, Sara
;
Thaichon, Park
- In:
Journal of business research : JBR
81
(
2017
),
pp. 163-172
Persistent link: https://www.econbiz.de/10011771667
Saved in:
9
Dark motives-counterfeit purchase framework : internal and external motives behind counterfeit purchase via digital platforms
Thaichon, Park
;
Quach, Sara
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 82-91
Persistent link: https://www.econbiz.de/10011598664
Saved in:
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