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~person:"Thrassou, Alkis"
~subject:"Consumer behaviour"
~subject:"Sportmarketing"
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Consumer behaviour
Sportmarketing
Ball game
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Brand management
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3
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Attachment
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Thrassou, Alkis
Paul, Rodney J.
9
Weinbach, Andrew P.
7
Soebbing, Brian P.
5
Zhang, James J.
5
Drayer, Joris
4
Humphreys, Brad R.
4
Jane, Wen-jhan
4
Shapiro, Stephen L.
4
Shuv-Ami, Avichai
4
Simmons, Jason M.
4
Amanpreet Singh
3
Brown, Matthew T.
3
Dwyer, Brendan
3
Feddersen, Arne
3
Greenwell, T. Christopher
3
Havard, Cody T.
3
Itani, Maher N.
3
James, Jeffrey D.
3
Lee, Young Hoon
3
Nagel, Mark S.
3
Rai, Jaskirat Singh
3
Ross, Stephen D.
3
Sasaki, Masaru
3
Shi, Mengze
3
Sur, Pramod Kumar
3
Tyler, B. David
3
Vrontis, Demetris
3
Yang, Yupin
3
Yoshida, Masayuki
3
Alexandris, Kostas
2
Annamalai, Balamurugan
2
Ballouli, Khalid
2
Bernache-Assollant, Iouri
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Bodet, Guillaume
2
Braunstein-Minkove, Jessica R.
2
Casper, Jonathan M.
2
Cheng, Chih-Fu
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Cisyk, Jeffrey
2
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Journal of customer behaviour
1
Journal of promotion management : JPM
1
The marketing review
1
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ECONIS (ZBW)
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1
Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
2
Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal of customer behaviour
14
(
2015
)
4
,
pp. 311-329
Persistent link: https://www.econbiz.de/10011551003
Saved in:
3
Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
The marketing review
15
(
2015
)
4
,
pp. 503-524
Persistent link: https://www.econbiz.de/10011551572
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