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~person:"Thrassou, Alkis"
~subject:"Fußball"
~subject:"Germany"
~subject:"United States"
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Thrassou, Alkis
Breuer, Christoph
20
Wicker, Pamela
19
Budzinski, Oliver
10
Dietl, Helmut
10
Franck, Egon
9
Lang, Markus
9
Simmons, Robert
9
Szymanski, Stefan
9
Madden, Paul
8
Vrontis, Demetris
8
Fahrner, Marcel
7
Humphreys, Brad R.
7
Shuv-Ami, Avichai
7
Andreff, Wladimir
6
Berri, David J.
6
Hasler, Peter Thilo
6
Katz, Matthew
6
Kunkel, Thilo
6
Sommers, Paul M.
6
Wann, Daniel L.
6
Weimar, Daniel
6
Anagnostopoulos, Christos
5
Biscaia, Rui
5
Drayer, Joris
5
Emrich, Eike
5
Frick, Bernd
5
Garcia-del-Barrio, Pedro
5
Heere, Bob
5
Kollmann, Tobias
5
Kriemadis, Thanos
5
Kunz-Kaltenhäuser, Philipp
5
Lock, Daniel
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Morrow, Stephen
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Rathke, Alexander
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Shapiro, Stephen L.
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Uhrich, Sebastian
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Yoshida, Masayuki
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Zülch, Henning
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Journal for global business advancement : JGBA
2
Journal of promotion management : JPM
2
Journal for international business and entrepreneurship development
1
Journal of customer behaviour
1
The marketing review
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ECONIS (ZBW)
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Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
2
Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal of customer behaviour
14
(
2015
)
4
,
pp. 311-329
Persistent link: https://www.econbiz.de/10011551003
Saved in:
3
Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
The marketing review
15
(
2015
)
4
,
pp. 503-524
Persistent link: https://www.econbiz.de/10011551572
Saved in:
4
Strategic marketing planning for football clubs : a value-based analysis
Vrontis, Demetris
;
Thrassou, Alkis
;
Kartakoullis, Nicos L.
- In:
Journal for global business advancement : JGBA
7
(
2014
)
4
,
pp. 355-374
Persistent link: https://www.econbiz.de/10011280995
Saved in:
5
Football facility and equipment management
Kartakoullis, Nicos L.
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal for global business advancement : JGBA
6
(
2013
)
4
,
pp. 265-282
Persistent link: https://www.econbiz.de/10010336687
Saved in:
6
Strategic resource planning for football clubs
Kartakoullis, Nicos L.
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal for international business and entrepreneurship …
7
(
2013
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10009727969
Saved in:
7
Contemporary marketing communications framework for football clubs
Thrassou, Alkis
;
Vrontis, Demetris
;
Kartakoullis, Nicos L.
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 278-305
Persistent link: https://www.econbiz.de/10009621079
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