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~person:"Thrassou, Alkis"
~subject:"Instandhaltung"
~subject:"Konsumentenverhalten"
~subject:"Profisport"
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Instandhaltung
Konsumentenverhalten
Profisport
Football
7
Fußball
7
Sport organization
7
Sportorganisation
7
Professional sports
6
Sportmarketing
6
Sports marketing
6
Ball game
3
Ballsport
3
Brand management
3
Consumer behaviour
3
Markenführung
3
football
3
Basketball
2
Beziehungsmarketing
2
Brand
2
Brand image
2
Fans
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
Relationship marketing
2
planning
2
value
2
Attachment
1
Betriebliche Finanzwirtschaft
1
Brand equity
1
Branding
1
Club
1
Commitment
1
Competition
1
Customer satisfaction
1
Employee retention
1
Fundraising
1
Involvement
1
Israel
1
Kundenzufriedenheit
1
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English
6
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Thrassou, Alkis
Lang, Markus
28
Dietl, Helmut
18
Humphreys, Brad R.
14
Anagnostopoulos, Christos
12
Breuer, Christoph
12
Franck, Egon
12
Grossmann, Martin
11
Heere, Bob
10
Rathke, Alexander
10
Wicker, Pamela
10
Depken, Craig A.
9
Dietl, Helmut M.
9
Madden, Paul
9
Simmons, Robert
9
Szymanski, Stefan
9
Budzinski, Oliver
8
Drayer, Joris
8
Kunkel, Thilo
8
Lock, Daniel
8
McDonald, Heath
8
Andreff, Wladimir
7
Biscaia, Rui
7
Delia, Elizabeth B.
7
Duschl, Tobias
7
Inoue, Yuhei
7
Katz, Matthew
7
Kent, Aubrey
7
Kim, Yu Kyoum
7
Ko, Yong Jae
7
Shuv-Ami, Avichai
7
Uhrich, Sebastian
7
Vrontis, Demetris
7
Wann, Daniel L.
7
Winand, Mathieu
7
Doyle, Jason P.
6
Fort, Rodney
6
Franck, Egon P.
6
Funk, Daniel C.
6
Groothuis, Peter Andrew
6
Hasler, Peter Thilo
6
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Published in...
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Journal for global business advancement : JGBA
2
Journal of promotion management : JPM
2
Journal of customer behaviour
1
The marketing review
1
Source
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ECONIS (ZBW)
6
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1
Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
2
Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal of customer behaviour
14
(
2015
)
4
,
pp. 311-329
Persistent link: https://www.econbiz.de/10011551003
Saved in:
3
Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
The marketing review
15
(
2015
)
4
,
pp. 503-524
Persistent link: https://www.econbiz.de/10011551572
Saved in:
4
Strategic marketing planning for football clubs : a value-based analysis
Vrontis, Demetris
;
Thrassou, Alkis
;
Kartakoullis, Nicos L.
- In:
Journal for global business advancement : JGBA
7
(
2014
)
4
,
pp. 355-374
Persistent link: https://www.econbiz.de/10011280995
Saved in:
5
Football facility and equipment management
Kartakoullis, Nicos L.
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal for global business advancement : JGBA
6
(
2013
)
4
,
pp. 265-282
Persistent link: https://www.econbiz.de/10010336687
Saved in:
6
Contemporary marketing communications framework for football clubs
Thrassou, Alkis
;
Vrontis, Demetris
;
Kartakoullis, Nicos L.
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 278-305
Persistent link: https://www.econbiz.de/10009621079
Saved in:
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