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~person:"Tucker, Catherine"
~subject:"Information technology"
~subject:"Suchmaschine"
~subject:"United States"
~subject:"Werbewirkung"
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Information technology
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Internet marketing
29
Online-Marketing
29
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15
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7
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6
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6
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online advertising
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4
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Tucker, Catherine
Wilbur, Kenneth C.
17
Ghose, Anindya
16
Jerath, Kinshuk
16
Skiera, Bernd
16
Goldfarb, Avi
14
Sayedi, Amin
14
Penta, Antonio
12
Fesenmaier, Daniel R.
11
Lewis, Randall A.
11
Russo, Antonio
11
Sahni, Navdeep S.
11
Whinston, Andrew B.
11
Decarolis, Francesco
10
Katona, Zsolt
10
Abou Nabout, Nadia
9
Bellman, Steven
9
Chen, Jianqing
9
Choi, Yung Kyun
9
Dwivedi, Yogesh Kumar
9
Edelman, Benjamin
9
Jansen, Bernard J.
9
Tucker, Catherine E.
9
Yang, Sha
9
Yang, Yanwu
9
D'Annunzio, Anna
8
Goldmanis, Maris
8
Hosanagar, Kartik
8
Johnson, Garrett A.
8
Rao, Justin M.
8
Reiley, David H.
8
Rutz, Oliver J.
8
Simonov, Andrey
8
Zhu, Yi
8
Abhishek, Vibhanshu
7
Hudders, Liselot
7
King, Karen Whitehill
7
Murphy, Jamie
7
Narayanan, Sridhar
7
Pauwels, Koen
7
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Journal of marketing research : JMR
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Discussion papers / CEPR
1
ERIM report series research in management
1
International journal of industrial organization
1
Journal of the Academy of Marketing Science
1
NET Institute Working Paper
1
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ECONIS (ZBW)
20
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1
Digital hermits
Miklos-Thal, Jeanine
;
Goldfarb, Avi
;
Haviv, Avery
; …
-
2023
Persistent link: https://www.econbiz.de/10013530914
Saved in:
2
How do restrictions on advertising affect consumer search?
Chiou, Lesley
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 866-882
Persistent link: https://www.econbiz.de/10012877293
Saved in:
3
The future of digital technologies in marketing : a conceptual framework and an overview
Plangger, Kirk
;
Grewal, Dhruv
;
Ruyter, Ko de
;
Tucker, …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
Saved in:
4
Advertising to early trend propagators : evidence from Twitter
Lambrecht, Anja
;
Tucker, Catherine
;
Wiertz, Caroline
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011864708
Saved in:
5
A new method of measuring online media advertising effectiveness : prospective meta-analysis in marketing
Liberali, Gui
;
Urban, Glen
;
Dellaert, Benedict
;
Tucker, …
-
2016
Persistent link: https://www.econbiz.de/10011643144
Saved in:
6
Frontiers: how effective is third-party consumer profiling? : evidence from field studies
Neumann, Nico
;
Tucker, Catherine
;
Whitfield, Timothy
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 918-926
Persistent link: https://www.econbiz.de/10012147182
Saved in:
7
Standardization and the effectiveness of online advertising
Goldfarb, Avi
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
61
(
2015
)
11
,
pp. 2707-2719
Persistent link: https://www.econbiz.de/10011409130
Saved in:
8
Social networks, personalized advertising, and privacy controls
Tucker, Catherine
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 546-562
Persistent link: https://www.econbiz.de/10010489715
Saved in:
9
When does retargeting work? : information specificity in online advertising
Lambrecht, Anja
;
Tucker, Catherine
- In:
Journal of marketing research : JMR
50
(
2013
)
5
,
pp. 561-576
Persistent link: https://www.econbiz.de/10010195995
Saved in:
10
The reach and persuasiveness of viral video ads
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 281-296
Persistent link: https://www.econbiz.de/10010515886
Saved in:
1
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