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~person:"Uhrich, Sebastian"
~subject:"Sports marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Übersichtsarbeit"
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European Sport management quarterly : ESMQ
4
Journal of sport management : the official journal of the North American Society of Sport Management
1
Sport management review
1
Source
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ECONIS (ZBW)
6
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1
You'll never want to watch alone : the effect of displaying in-stadium social atmospherics on media consumers' responses to new sport leagues across different types of media
Behrens, Anton
;
Uhrich, Sebastian
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
1
,
pp. 120-138
Persistent link: https://www.econbiz.de/10013163203
Saved in:
2
Keeping it real or bridging the gap? : brand positioning of U.S. sport teams in Germany and China
Behrens, Anton
;
Yang, Yanxiang
;
Uhrich, Sebastian
- In:
Journal of sport management : the official journal of …
36
(
2022
)
2
,
pp. 105-117
Persistent link: https://www.econbiz.de/10013426048
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3
Sport spectator adoption of technological innovations : a behavioral reasoning analysis of fan experience apps
Uhrich, Sebastian
- In:
Sport management review
25
(
2022
)
2
,
pp. 275-299
Persistent link: https://www.econbiz.de/10013257639
Saved in:
4
Antecedents and consequences of perceived fan participation in the decision making of professional European football clubs
Uhrich, Sebastian
- In:
European Sport management quarterly : ESMQ
21
(
2021
)
4
,
pp. 504-523
Persistent link: https://www.econbiz.de/10012623292
Saved in:
5
Uniting a sport teams' global fan community : prototypical behavior of satellite fans enhances local fans' attitudes and perceptions of groupness
Behrens, Anton
;
Uhrich, Sebastian
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
5
,
pp. 598-617
Persistent link: https://www.econbiz.de/10012385000
Saved in:
6
Exploring customer-to-customer value co-creation platforms and practices in team sports
Uhrich, Sebastian
- In:
European Sport management quarterly : ESMQ
14
(
2014
)
1
,
pp. 25-49
Persistent link: https://www.econbiz.de/10010337063
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