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~person:"Ulaga, Wolfgang"
~subject:"Beziehungsmarketing"
~subject:"USA"
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
USA
B-to-B-Marketing
14
Business-to-business marketing
14
Lieferantenmanagement
11
Supplier relationship management
11
Bundling strategy
8
Leistungsbündel
8
Customer value
4
Kundenwert
4
Marketing management
4
Marketingmanagement
4
Relationship marketing
4
Business services
3
Industrie
3
Manufacturing industries
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Salespeople
3
Selling
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Unternehmensdienstleistung
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Verkauf
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B2B services
2
Betriebliche Wertschöpfung
2
Customer service
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Customer solutions
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Dienstleistungsmarketing
2
Dienstleistungsqualität
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Dienstleistungssektor
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E-commerce
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Electronic Commerce
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Erfolgsfaktor
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Kundenservice
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Marketing theory
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Marketingtheorie
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Service industry
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Services marketing
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B2B marketing
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Aufsatz in Zeitschrift
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Ulaga, Wolfgang
Svensson, Göran
11
Naudé, Peter
8
Kowalkowski, Christian
7
Terho, Harri
7
Bush, Alan J.
6
Schwepker, Charles H. <Jr.>
6
Casidy, Riza
5
Itani, Omar S.
5
Keränen, Joona
5
Rodriguez, Michael
5
Andersen, Poul Houman
4
Barry, James M.
4
Burton, Jamie
4
Gil Saura, Irene
4
Good, Megan C.
4
Grewal, Rajdeep
4
Jalkala, Anne
4
Johnston, Wesley J.
4
La Rocca, Antonella
4
Moncrief, William C.
4
Mora Cortez, Roberto
4
Nyadzayo, Munyaradzi W.
4
Ulkuniemi, Pauliina
4
Uslay, Can
4
Visentin, Marco
4
Zolkiewski, Judy
4
Agnihotri, Raj
3
Brennan, Ross
3
Chatterjee, Sheshadri
3
Dant, Rajiv P.
3
Echchakoui, Saïd
3
Eggert, Andreas
3
Grewal, Dhruv
3
Guo, Chiquan
3
Henneberg, Stephan
3
Huang, Ying
3
Høgevold, Nils
3
Høgevold, Nils M.
3
Kalra, Ashish
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Industrial marketing management : the international journal for industrial and high-tech firms
2
AMS review : official publication of the Academy of Marketing Science
1
Journal of service research
1
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ECONIS (ZBW)
4
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1
The future of B2B customer solutions in a post-COVID-19 economy : managerial issues and an agenda for academic inquiry
Bond, Edward U., III
;
Jong, Ad de
;
Eggert, Andreas
; …
- In:
Journal of service research
23
(
2020
)
4
,
pp. 401-408
Persistent link: https://www.econbiz.de/10012391593
Saved in:
2
Conceptualizing and communicating value in business markets : from value in exchange to value in use
Eggert, Andreas
;
Ulaga, Wolfgang
;
Frow, Pennie
;
Payne, …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 80-90
Persistent link: https://www.econbiz.de/10011822306
Saved in:
3
The journey towards customer centricity and service growth in B2B : a commentary and research directions
Ulaga, Wolfgang
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 80-83
Persistent link: https://www.econbiz.de/10011919274
Saved in:
4
"It's almost like taking the sales out of selling" : towards a conceptualization of value-based selling in business markets
Terho, Harri
;
Haas, Alexander
;
Eggert, Andreas
;
Ulaga, …
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 174-185
Persistent link: https://www.econbiz.de/10009513191
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