//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Urban, Glen L."
~subject:"Consumer behaviour"
~subject:"Social Web"
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Online-Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Social Web
Werbewirkung
Online-Marketing
12
Internet marketing
11
Konsumentenverhalten
10
Website
8
Großbritannien
5
United Kingdom
5
Agent-based modeling
4
Agentenbasierte Modellierung
4
Dynamic programming
3
Dynamische Optimierung
3
Media usage
3
Mediennutzung
3
Social web
3
Telecommunications industry
3
Telekommunikationssektor
3
Advertising effects
2
Cognition
2
E-commerce
2
Electronic Commerce
2
Feldforschung
2
Field research
2
Kognition
2
dynamic programming
2
website morphing
2
Bayesian methods
1
Competitive strategy
1
Experiment
1
Marketing management
1
Marketingmanagement
1
Strategic management
1
Strategisches Management
1
Switching behaviour
1
Urbanisierung
1
Urbanization
1
Wechselverhalten
1
Wettbewerbsstrategie
1
automated marketing
1
more ...
less ...
Type of publication
All
Article
9
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Aufsatz im Buch
1
Book section
1
Language
All
English
10
Author
All
Urban, Glen L.
Dwivedi, Yogesh Kumar
22
Tucker, Catherine
19
Wilbur, Kenneth C.
19
Law, Chun Hung Roberts
18
Jerath, Kinshuk
17
Ghose, Anindya
16
Goldfarb, Avi
15
Kreutzer, Ralf T.
15
Rita, Paulo
15
Stephen, Andrew T.
15
Loureiro, Sandra Maria Correia
14
Skiera, Bernd
14
Filieri, Raffaele
13
Harrigan, Paul
13
Ko, Eunju
13
Sayedi, Amin
13
Whinston, Andrew B.
13
Bigné Alcañiz, J. Enrique
12
Hudders, Liselot
12
Karjaluoto, Heikki
12
Martínez-López, Francisco J.
12
Ozuem, Wilson
12
Smith, Katherine Taken
12
Choi, Yung Kyun
11
Hajli, Nick
11
Lewis, Randall A.
11
Moe, Wendy W.
11
Okazaki, Shintaro
11
Pauwels, Koen
11
Pelsmacker, Patrick de
11
Russo, Antonio
11
Sabatini, Fabio
11
Schweidel, David A.
11
Tan, Yong
11
Tucker, Catherine E.
11
Bauer, Hans H.
10
Chintagunta, Pradeep K.
10
Grewal, Dhruv
10
Hollebeek, Linda D.
10
Kumar, Vikas
10
more ...
less ...
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
From Little's law to marketing science : essays in honor of John D.C. Little
1
MIT sloan management review
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer Response to Social Media and Online Video Advertising
Liberali, Gui
-
2018
This paper investigates the effectiveness of social media advertising and online video advertising using three large-scale controlled field experiments in the U.S., China and the Netherlands. The study was implemented using a technological approach that allows researchers to combine controls...
Persistent link: https://www.econbiz.de/10012935553
Saved in:
2
The power of consumer stories in digital marketing
Gosline, Renée Richardson
;
Lee, Jeffrey
;
Urban, Glen L.
- In:
MIT sloan management review
58
(
2017
)
4
,
pp. 10-13
Persistent link: https://www.econbiz.de/10011709641
Saved in:
3
Morphing banner advertising
Urban, Glen L.
;
Liberali, Guilherme
;
MacDonald, Erin
; …
- In:
From Little's law to marketing science : essays in …
,
(pp. 211-251)
.
2016
Persistent link: https://www.econbiz.de/10011436077
Saved in:
4
Morphing banner advertising
Urban, Glen L.
;
Liberali, Guilherme
;
MacDonald, Erin
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10010337974
Saved in:
5
Website Morphing 2.0 : switching costs, partial exposure, random exit, and when to morph
Hauser, John R.
;
Liberali, Guilherme
;
Urban, Glen L.
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1594-1616
Persistent link: https://www.econbiz.de/10010381857
Saved in:
6
Website morphing
Hauser, John R.
;
Urban, Glen L.
;
Liberali, Guilherme
; …
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 202-223
Persistent link: https://www.econbiz.de/10003843212
Saved in:
7
Discussion on "Website morphing" by Hauser, Urban, Liberali, and Braun
Gittins, John
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 225
Persistent link: https://www.econbiz.de/10003843218
Saved in:
8
Discussion of "Website morphing"
Varian, Hal R.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 224
Persistent link: https://www.econbiz.de/10003843223
Saved in:
9
Discussion of the article "Website morphing"
Gelman, Andrew
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 226
Persistent link: https://www.econbiz.de/10003843224
Saved in:
10
Response to comments on "Website morphing"
Hauser, John R.
;
Urban, Glen L.
;
Liberali, Guilherme
; …
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 227-228
Persistent link: https://www.econbiz.de/10003843230
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->