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~person:"Van Den Bulte, Christophe"
~subject:"Konsumentenverhalten"
~subject:"Virales Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Konsumentenverhalten
Virales Marketing
Social network
14
Soziales Netzwerk
14
New product development
10
Produktentwicklung
10
Innovation diffusion
6
Innovationsdiffusion
6
Social Web
6
Social web
6
Consumer behaviour
5
USA
5
United States
5
social networks
5
Meinung
4
Opinion
4
Viral marketing
4
Medical device
3
Medizinprodukt
3
Social status
3
Sozialer Status
3
Theorie
3
Theory
3
social contagion
3
social status
3
Ansteckungseffekt
2
Contagion effect
2
Duration analysis
2
Innovation
2
Physicians
2
Statistische Bestandsanalyse
2
Ärzte
2
Absatz
1
Arzneimittel
1
Beziehungsmarketing
1
Business network
1
Correlation
1
Credit rating
1
Customer community design
1
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Article
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Aufsatz in Zeitschrift
Article in journal
9
Arbeitspapier
2
Aufsatz im Buch
2
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English
9
Author
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Van Den Bulte, Christophe
Katz, Matthew
7
Iyengar, Radha
6
Valente, Thomas W.
5
Aral, Sinan
4
Lee, Seung Hwan Mark
4
Libai, Barak
4
Bijmolt, Tammo H. A.
3
Bilgihan, Anil
3
Buttle, Francis A.
3
Gentina, Élodie
3
Groeger, Lars
3
Haenlein, Michael
3
Heere, Bob
3
Jager, Wander
3
James, Tabitha L.
3
Janssen, Marco A.
3
Pinho, José Carlos
3
Soares, Ana Maria
3
Stephen, Andrew T.
3
Wallace, Linda G.
3
Warkentin, Merrill
3
Wiese, Melanie
3
Zhang, Yuchi
3
Aggarwal, Rohit
2
Boso, Nathaniel
2
Chau, Patrick Y. K.
2
Chen, Rui
2
Cho, Youngsang
2
Chung, Te-Lin
2
Coll, Santiago Forgas
2
Degutis, Mindaugas
2
Di Pietro, Loredana
2
Dolatabadi, Hossein Rezaei
2
Drennan, Judy
2
Emrich, Oliver
2
Fang, Xiao
2
Ferreira, Pedro
2
Fuschillo, Gregorio
2
Gentina, Elodie
2
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Journal of marketing
1
Journal of marketing research : JMR
1
MSI reports : working paper series
1
Source
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ECONIS (ZBW)
9
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1
How customer referral programs turn social capital into economic capital
Van Den Bulte, Christophe
;
Bayer, Emanuel
;
Skiera, Bernd
; …
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 132-146
Persistent link: https://www.econbiz.de/10011819676
Saved in:
2
Social contagion in new product trial and repeat
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Lee, Jae Young
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 408-429
Persistent link: https://www.econbiz.de/10011291342
Saved in:
3
When to take or forgo new product exclusivity : balancing protection from competition against word-of-mouth spillover
Peres, Renana
;
Van Den Bulte, Christophe
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 83-100
Persistent link: https://www.econbiz.de/10010345569
Saved in:
4
Nonmonotonic status effects in new product adoption
Hu, Yansong
;
Van Den Bulte, Christophe
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 509-533
Persistent link: https://www.econbiz.de/10010402544
Saved in:
5
Invited comment on "opinion leadership and social contagion in new product diffusion"
Godes, David
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 224-229
Persistent link: https://www.econbiz.de/10009006854
Saved in:
6
Identifying social influence : a comment on opinion leadership and social contagion in new product diffusion
Aral, Sinan
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 217-223
Persistent link: https://www.econbiz.de/10009006860
Saved in:
7
Opinion leadership and social contagion in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 195-212
Persistent link: https://www.econbiz.de/10009006876
Saved in:
8
How social networks and opinion leaders affect the adoption of new products
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Eichert, John
; …
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
1
,
pp. 16-25
Persistent link: https://www.econbiz.de/10009007734
Saved in:
9
Opinion leadership and social contagion in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
MSI reports : working paper series
(
2008
)
4
,
pp. 69-94
Persistent link: https://www.econbiz.de/10003814439
Saved in:
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