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~person:"Van den Poel, Dirk"
~subject:"Beziehungsmarketing"
~subject:"United States"
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Search: subject:"Management"
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Beziehungsmarketing
United States
Relationship marketing
32
Consumer behaviour
7
Forecasting model
7
Konsumentenverhalten
7
Prognoseverfahren
7
Call centre
5
Callcenter
5
Classification
5
Klassifikation
5
Management information system
5
Management-Informationssystem
5
Computer-assisted marketing
4
Customer analysis
4
Data Mining
4
Data mining
4
E-Mail
4
E-mail
4
Financial services
4
Finanzdienstleistung
4
IT-gestütztes Marketing
4
Kundenanalyse
4
Theorie
4
Theory
4
Customer value
3
Decision tree
3
Entscheidungsbaum
3
Kundenwert
3
Market segmentation
3
Marketing management
3
Marketingmanagement
3
Marktsegmentierung
3
Advertising effects
2
Algorithm
2
Algorithmus
2
Bayes-Statistik
2
Bayesian inference
2
Beschwerdemanagement
2
Complaint management
2
Customer acquisition
2
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2
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Book / Working Paper
27
Article
5
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Arbeitspapier
27
Working Paper
27
Graue Literatur
25
Non-commercial literature
25
Article in journal
5
Aufsatz in Zeitschrift
5
Language
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English
32
Author
All
Van den Poel, Dirk
Bruhn, Manfred
114
Homburg, Christian
113
Kumar, V.
86
Smith, Alan D.
60
Verhoef, Peter C.
57
Huber, Frank
56
Han, Heesup
55
Bloom, Nicholas
53
Herrmann, Andreas
52
Hollebeek, Linda D.
52
Van Reenen, John
52
Fabozzi, Frank J.
51
Mattila, Anna S.
47
Piller, Frank T.
47
Bauer, Hans H.
46
Stauss, Bernd
44
Stulz, René M.
44
Krafft, Manfred
43
Palmatier, Robert W.
41
Bebchuk, Lucian A.
39
Gil Saura, Irene
37
Kerr, William R.
37
Hall, Bronwyn H.
36
Mittal, Vikas
36
Bordo, Michael D.
35
Stock-Homburg, Ruth
35
Grewal, Dhruv
34
Link, Albert N.
34
Wiedmann, Klaus-Peter
34
Hippner, Hajo
33
Svensson, Göran
33
Lerner, Joshua
32
Matzler, Kurt
32
Sheth, Jagdish N.
32
Thaichon, Park
32
Wilde, Klaus D.
32
Humpage, Owen F.
31
Neslin, Scott A.
31
Prentice, Catherine
31
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Institution
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
3
Published in...
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
27
European journal of operational research : EJOR
2
Decision support systems : DSS ; the international journal
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of marketing
1
Source
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ECONIS (ZBW)
32
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1
CRM in social media : predicting increases in Facebook usage frequency
Ballings, Michel
;
Van den Poel, Dirk
- In:
European journal of operational research : EJOR
244
(
2015
)
1
,
pp. 248-260
Persistent link: https://www.econbiz.de/10010531944
Saved in:
2
Evaluating multi-label classifiers and recommender systems in the financial service sector
Bogaert, Matthias
;
Lootens, Justine
;
Van den Poel, Dirk
; …
- In:
European journal of operational research : EJOR
279
(
2019
)
2
,
pp. 620-634
Persistent link: https://www.econbiz.de/10012110737
Saved in:
3
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
4
Improving customer complaint
management
by automatic email classification using linguistic style features as predictors
Coussement, Kristof
;
Van den Poel, Dirk
- In:
Decision support systems : DSS ; the international journal
44
(
2007/08
)
4
,
pp. 870-882
Persistent link: https://www.econbiz.de/10003670799
Saved in:
5
The relevant length of customer event history for churn prediction : how long is long enough?
Ballings, Michel
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009665091
Saved in:
6
Evaluating the added value of pictorial data for customer churn prediction
Ballings, Michel
;
Van den Poel, Dirk
;
Verhagen, Emmanuel
-
2013
Persistent link: https://www.econbiz.de/10010411720
Saved in:
7
Integrating the voice of customers through call center emails into a decision support system for churn prediction
Coussement, Kristof
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003649170
Saved in:
8
Improving customer attrition prediction by integrating emotions from client/company interaction emails and evaluating multiple classifiers
Coussement, Kristof
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003787798
Saved in:
9
Integrating the voice of customers through call center emails into a decision support system for churn prediction
Coussement, Kristof
;
Van den Poel, Dirk
- In:
Information & management : the internat. journal of …
45
(
2008
)
3
,
pp. 164-174
Persistent link: https://www.econbiz.de/10003722273
Saved in:
10
Modeling partial customer churn : on the value of first product-category purchase sequences
Miguéis, Vera L.
;
Van den Poel, Dirk
;
Camanho, A. S.
; …
-
2012
Persistent link: https://www.econbiz.de/10009560541
Saved in:
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