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~person:"Van den Poel, Dirk"
~subject:"Relationship marketing"
~subject:"Unternehmenserfolg"
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Relationship marketing
Unternehmenserfolg
Beziehungsmarketing
32
Data Mining
10
Data mining
10
Forecasting model
9
Prognoseverfahren
9
Consumer behaviour
8
Konsumentenverhalten
8
Classification
7
Klassifikation
7
Call centre
5
Callcenter
5
Computer-assisted marketing
5
Customer acquisition
5
IT-gestütztes Marketing
5
Kundengewinnung
5
Management information system
5
Management-Informationssystem
5
Theorie
5
Theory
5
Customer analysis
4
E-Mail
4
E-mail
4
Financial services
4
Finanzdienstleistung
4
Internet marketing
4
Kundenanalyse
4
Online-Marketing
4
Social Web
4
Social web
4
Algorithm
3
Algorithmus
3
Customer value
3
Decision tree
3
Entscheidungsbaum
3
Facebook
3
Kundenwert
3
Market segmentation
3
Marketing management
3
Marketingmanagement
3
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2
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Book / Working Paper
27
Article
5
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Arbeitspapier
27
Working Paper
27
Graue Literatur
25
Non-commercial literature
25
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5
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5
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English
32
Author
All
Van den Poel, Dirk
Homburg, Christian
116
Bruhn, Manfred
115
Kumar, V.
88
Bloom, Nicholas
64
Huber, Frank
59
Han, Heesup
57
Verhoef, Peter C.
57
Herrmann, Andreas
51
Piller, Frank T.
47
Bauer, Hans H.
46
Hollebeek, Linda D.
46
Vrontis, Demetris
46
Van Reenen, John
45
Krafft, Manfred
44
Stauss, Bernd
44
Mattila, Anna S.
42
Palmatier, Robert W.
42
Siddiqui, Danish Ahmed
41
Matzler, Kurt
39
Stock-Homburg, Ruth
38
Gil Saura, Irene
37
Lee, Seoki
37
Mittal, Vikas
35
Svensson, Göran
35
Hippner, Hajo
34
Prentice, Catherine
33
Smith, Alan D.
33
Thurasamy Ramayah
33
Wiedmann, Klaus-Peter
33
Wilde, Klaus D.
33
Thaichon, Park
32
Kumar, Vikas
31
Brettel, Malte
30
Eggert, Andreas
30
Evanschitzky, Heiner
30
Helmke, Stefan
30
Neslin, Scott A.
30
Reichwald, Ralf
30
Hult, G. Tomas M.
29
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Institution
All
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
3
Published in...
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
27
European journal of operational research : EJOR
2
Decision support systems : DSS ; the international journal
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of marketing
1
Source
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ECONIS (ZBW)
32
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1
CRM in social media : predicting increases in Facebook usage frequency
Ballings, Michel
;
Van den Poel, Dirk
- In:
European journal of operational research : EJOR
244
(
2015
)
1
,
pp. 248-260
Persistent link: https://www.econbiz.de/10010531944
Saved in:
2
Including spatial interdependence in customer acquisition models : a cross-category comparison
Baecke, Philippe
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009560554
Saved in:
3
An empirical evaluation of rotation-based ensemble classifiers for customer churn prediction
De Bock, Koen W.
;
Van den Poel, Dirk
-
2011
Persistent link: https://www.econbiz.de/10009240156
Saved in:
4
Improving customer complaint
management
by automatic email classification using linguistic style features as predictors
Coussement, Kristof
;
Van den Poel, Dirk
- In:
Decision support systems : DSS ; the international journal
44
(
2007/08
)
4
,
pp. 870-882
Persistent link: https://www.econbiz.de/10003670799
Saved in:
5
Constrained optimization of data-mining problems to improve model performance : a direct-marketing application
Prinzie, Anita
(
contributor
);
Van den Poel, Dirk
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10002717963
Saved in:
6
Evaluating multi-label classifiers and recommender systems in the financial service sector
Bogaert, Matthias
;
Lootens, Justine
;
Van den Poel, Dirk
; …
- In:
European journal of operational research : EJOR
279
(
2019
)
2
,
pp. 620-634
Persistent link: https://www.econbiz.de/10012110737
Saved in:
7
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
8
Integrating the voice of customers through call center emails into a decision support system for churn prediction
Coussement, Kristof
;
Van den Poel, Dirk
- In:
Information & management : the internat. journal of …
45
(
2008
)
3
,
pp. 164-174
Persistent link: https://www.econbiz.de/10003722273
Saved in:
9
The relevant length of customer event history for churn prediction : how long is long enough?
Ballings, Michel
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009665091
Saved in:
10
Evaluating the added value of pictorial data for customer churn prediction
Ballings, Michel
;
Van den Poel, Dirk
;
Verhagen, Emmanuel
-
2013
Persistent link: https://www.econbiz.de/10010411720
Saved in:
1
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