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~person:"Varan, Duane"
~source:"econis"
~subject:"Digitale Medien"
~subject:"Werbung"
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Digitale Medien
Werbung
Fernsehwerbung
14
Television advertising
14
Advertising effects
9
Werbewirkung
9
Advertising
5
Consumer behaviour
4
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4
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Dynamic human-centric communication systems theory
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Varan, Duane
Bellman, Steven
5
Kind, Hans Jarle
5
Wilbur, Kenneth C.
5
Nilssen, Tore
4
Schmidtke, Richard
4
Guitart, Ivan A.
3
Hudders, Liselot
3
Pelsmacker, Patrick de
3
Sørgard, Lars
3
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2
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2
Bakir, Aysen
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2
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2
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2
Dens, Nathalie
2
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2
Hartnett, Nicole
2
Hervet, Guillaume
2
Joo, Mingyu
2
Kim, Hyuksoo
2
Klapper, Daniel
2
Panic, Katarina
2
Rask, Amy
2
Reinartz, Werner J.
2
Robinson, Jennifer A.
2
Schweidel, David A.
2
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Waiguny, Martin
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Wooley, Brooke
2
Yang, Joonhyuk
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2
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1
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Journal of marketing communications
2
European journal of marketing
1
Journal of business research : JBR
1
Journal of promotion management : JPM
1
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ECONIS (ZBW)
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1
Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
Saved in:
2
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
3
The effects of social TV on television advertising effectiveness
Bellman, Steven
;
Robinson, Jennifer A.
;
Wooley, Brooke
; …
- In:
Journal of marketing communications
23
(
2017
)
1
,
pp. 73-91
Persistent link: https://www.econbiz.de/10011690158
Saved in:
4
Contextual priming effects of television programs on commercials : the moderating effects of age
Bellman, Steven
;
Robinson, Jennifer A.
;
Reid, Ryan
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
5
,
pp. 566-583
Persistent link: https://www.econbiz.de/10011433561
Saved in:
5
Interactive TV advertising : iTV ad executional factors
Bellman, Steven
;
Schweda, Anika
;
Varan, Duane
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 831-839
Persistent link: https://www.econbiz.de/10009552455
Saved in:
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