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~person:"Verhoef, Peter C."
~subject:"Consumer behaviour"
~type:"article"
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Consumer behaviour
Beziehungsmarketing
39
Relationship marketing
39
Konsumentenverhalten
37
Customer satisfaction
14
Kundenzufriedenheit
14
Einzelhandel
13
Retail trade
13
Distribution channel
11
Marketing management
11
Marketingmanagement
11
Vertriebsweg
11
Customer value
10
Kundenwert
10
E-commerce
9
Electronic Commerce
9
Dienstleistungsqualität
8
Internet marketing
8
Online-Marketing
8
Service quality
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Brand management
7
Markenführung
7
Marketing
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Netherlands
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Niederlande
7
Online retailing
7
Online-Handel
7
Customer relationship management
5
Digitalisierung
5
Digitization
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Firm performance
5
Kundenbindungsprogramm
5
Loyalty program
5
Mobile communications
5
Mobilkommunikation
5
Retailing
5
Unternehmenserfolg
5
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Customer integration
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Data protection
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36
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Verhoef, Peter C.
Han, Heesup
113
Mattila, Anna S.
95
Gierl, Heribert
77
Lusk, Jayson L.
74
Phau, Ian
73
Khare, Arpita
69
Belk, Russell W.
67
Loureiro, Sandra Maria Correia
63
Dwivedi, Yogesh Kumar
62
Grewal, Dhruv
61
Nayga, Rodolfo M.
61
Herrmann, Andreas
59
Bagozzi, Richard P.
57
Jang, Soocheong
57
Septianto, Felix
55
Paul, Justin
52
Laroche, Michel
51
Pelsmacker, Patrick de
50
Ko, Eunju
48
Walsh, Gianfranco
48
Hollebeek, Linda D.
45
Kim, Jungkeun
44
Sharma, Piyush
44
Wiedmann, Klaus-Peter
44
Diamantopoulos, Adamantios
43
Rajagopal
41
Foxall, Gordon R.
40
Thaichon, Park
40
Bang, Nguyen
39
Das, Gopal
39
Ko, Yong Jae
39
Grunert, Klaus G.
38
Vrontis, Demetris
37
Kim, Seongseop
36
Wong, IpKin Anthony
36
Guido, Gianluigi
35
Hyun, Sunghyup Sean
35
Moschis, George P.
35
Park, Jungkun
35
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of retailing
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing
3
Journal of the Academy of Marketing Science
3
Journal of business research : JBR
2
Journal of interactive marketing
2
Marketing letters : a journal of research in marketing
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of management reviews : IJMR
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of retailing and consumer services
1
Journal of service research : JSR
1
Journal of strategic marketing
1
MSI reports : working paper series
1
Marketing accountability for marketing and non-marketing outcomes
1
Universia business review : UBR
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ECONIS (ZBW)
37
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1
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10
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37
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date (oldest first)
1
The effects of cultural differences on consumers' willingness to share personal information
Schumacher, Christopher
;
Eggers, Felix
;
Verhoef, Peter C.
; …
- In:
Journal of interactive marketing
58
(
2023
)
1
,
pp. 72-89
Persistent link: https://www.econbiz.de/10014228866
Saved in:
2
The market for privacy : understanding how consumers trade off privacy practices
Eggers, Felix
;
Beke, Frank T.
;
Verhoef, Peter C.
; …
- In:
Journal of interactive marketing
58
(
2023
)
4
,
pp. 341-360
Persistent link: https://www.econbiz.de/10014424484
Saved in:
3
Customer feedback metrics for marketing accountability
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Marketing accountability for marketing and …
,
(pp. 49-74)
.
2021
Persistent link: https://www.econbiz.de/10012653774
Saved in:
4
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
5
The impact of hard discounter presence on store satisfaction and store loyalty
Hunneman, Auke
;
Verhoef, Peter C.
;
Sloot, Laurens M.
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012434278
Saved in:
6
Omni-channel retailing : some reflections
Verhoef, Peter C.
- In:
Journal of strategic marketing
29
(
2021
)
7
,
pp. 608-616
Persistent link: https://www.econbiz.de/10012608881
Saved in:
7
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
Saved in:
8
App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
Saved in:
9
Loyalty formation for different customer journey segments
Herhausen, Dennis
;
Kleinlercher, Kristina
;
Verhoef, Peter C.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
Saved in:
10
Device switching in online purchasing : examining the strategic contingencies
Haan, Evert de
;
Kannan, P. K.
;
Verhoef, Peter C.
; …
- In:
Journal of marketing
82
(
2018
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011912137
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