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~person:"Verhoef, Peter C."
~subject:"Einzelhandel"
~subject:"Kundenbindung"
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Search: subject_exact:"CRM (Customer Relationship Management)"
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Einzelhandel
Kundenbindung
Beziehungsmarketing
55
Relationship marketing
55
Consumer behaviour
26
Konsumentenverhalten
26
Kundenwert
10
Customer satisfaction
9
Customer value
9
Kundenzufriedenheit
9
Marketing management
8
Marketingmanagement
8
Marketingtheorie
7
Distribution channel
6
Marketing theory
6
Vertriebsweg
6
Customer integration
5
Dienstleistungsqualität
5
Kundenbindungsprogramm
5
Kundenintegration
5
Loyalty program
5
Service quality
5
Brand management
4
Customer relationship management
4
Internet marketing
4
Markenführung
4
Online-Marketing
4
Viral marketing
4
Virales Marketing
4
Brand image
3
Forecasting model
3
Markenimage
3
Mobile communications
3
Mobilkommunikation
3
Performance measurement
3
Performance-Messung
3
Prognoseverfahren
3
Retail trade
3
Theorie
3
Theory
3
Automotive services industry
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Verhoef, Peter C.
Gil Saura, Irene
15
Grewal, Dhruv
14
Homburg, Christian
11
Schramm-Klein, Hanna
11
Bijmolt, Tammo H. A.
9
Das, Gopal
9
Bang, Nguyen
8
Bruhn, Manfred
8
Ieva, Marco
8
Kumar, V.
7
Rubio Benito, Natalia
7
Ziliani, Cristina
7
Bauer, Hans H.
6
Chen, Jing
6
Frasquet Deltoro, Marta
6
Lombart, Cindy
6
Neslin, Scott A.
6
Pantano, Eleonora
6
Steinmann, Sascha
6
Berenguer Contrí, Gloria
5
Breugelmans, Els
5
Coussement, Kristof
5
Devaraj, K.
5
Gustafsson, Anders
5
Hollebeek, Linda D.
5
Hübner, Alexander
5
Khare, Arpita
5
Louis, Didier
5
Molinillo, Sebastian
5
Riekhof, Hans-Christian
5
Ritschel, Falk
5
Roggeveen, Anne L.
5
Ruiz-Molina, Maria-Eugenia
5
Ruiz-Molina, María-Eugenia
5
Sequeira, A. H.
5
Shamim, Amjad
5
Shenoy, Seema
5
Sheth, Jagdish N.
5
Soni, Pavleen
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing and consumer services
1
Journal of service research : JSR
1
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ECONIS (ZBW)
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1
The impact of hard discounter presence on store satisfaction and store loyalty
Hunneman, Auke
;
Verhoef, Peter C.
;
Sloot, Laurens M.
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012434278
Saved in:
2
The predictive ability of different customer feedback metrics for retention
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10011337502
Saved in:
3
The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
Saved in:
4
The role of consumer confidence in creating customer loyalty
Ou, Yi-chun
;
Vries, Lisette de
;
Wiesel, Thorsten
; …
- In:
Journal of service research : JSR
17
(
2014
)
3
,
pp. 339-354
Persistent link: https://www.econbiz.de/10010393226
Saved in:
5
CRM in data-rich multichannel retailing environments : a review and future research directions
Verhoef, Peter C.
;
Venkatesan, Rajkumar
;
McAlister, Leigh
; …
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 121-137
Persistent link: https://www.econbiz.de/10003987337
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