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~person:"Verma, Sanjeev"
~subject:"Data mining"
~subject:"Konsumentenverhalten"
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Search: subject:"Virales Marketing"
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Data mining
Konsumentenverhalten
Consumer behaviour
7
Viral marketing
7
Virales Marketing
7
Internet marketing
5
Online-Marketing
5
Beziehungsmarketing
3
Relationship marketing
3
Social Web
3
Social web
3
E-commerce
2
Electronic Commerce
2
Online retailing
2
Online-Handel
2
CPD
1
Cognition
1
Conceptual structure
1
Confidence
1
Consumer involvement
1
Customer integration
1
Customer satisfaction
1
Destination preference
1
ELM model
1
EWOM
1
Einzelhandel
1
Electronic word of mouth (eWOM)
1
Emotion
1
Ewom
1
Forums and communities
1
Holiday behaviour
1
India
1
Indien
1
Intellectual structure
1
Internet
1
Kaufentscheidung
1
Kognition
1
Kundenintegration
1
Kundenzufriedenheit
1
Measurement
1
Messung
1
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English
7
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Verma, Sanjeev
Filieri, Raffaele
14
Law, Chun Hung Roberts
11
Balaji, M. S.
10
Loureiro, Sandra Maria Correia
10
Mayzlin, Dina
10
Berger, Jonah
9
Dwivedi, Yogesh Kumar
9
Bilgihan, Anil
8
Dens, Nathalie
8
Kim, Jong Min
8
Pelsmacker, Patrick de
8
Usman, Osly
8
Yin, Dezhi
8
Akram, Umair
7
Duan, Wenjing
7
East, Robert
7
Jayawardhena, Chanaka
7
Karjaluoto, Heikki
7
Li, Hengyun
7
Mariani, Marcello M.
7
Mattila, Anna S.
7
Moro, Sérgio
7
Pavlou, Paul A.
7
Ranaweera, Chatura
7
Wu, Luorong
7
Zhang, Han
7
Augusto, Mário Gomes
6
Bigné Alcañiz, J. Enrique
6
Datta, Biplab
6
De Angelis, Matteo
6
Han, Heesup
6
Hennig-Thurau, Thorsten
6
Romaniuk, Jenni
6
Roy, Gobinda
6
Wallace, Elaine
6
Zhang, Lu
6
Zhang, Zili
6
Basu, Rituparna
5
Benkenstein, Martin
5
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Published in...
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International journal of business excellence
1
Journal of global marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of internet commerce
1
Journal of marketing communications
1
South Asian journal of management : SAJM
1
Tourism review
1
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ECONIS (ZBW)
7
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1
An integrated measure of eWOM usefulness in the leisure travel : conceptualisation, scale development, and validation
Verma, Sanjeev
;
Yadav, Neha
;
Chikhalkar, Rekha
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 211-237
Persistent link: https://www.econbiz.de/10014232526
Saved in:
2
The impact of social commerce constructs on online engagement with the mediating effect of trust : the use and gratification perspective
Saha, Mahasweta
;
Verma, Sanjeev
- In:
South Asian journal of management : SAJM
29
(
2022
)
2
,
pp. 138-163
Persistent link: https://www.econbiz.de/10013387109
Saved in:
3
EWOM, destination preference and consumer involvement : a stimulus-organism-response (SOR) lens
Yadav, Neha
;
Verma, Sanjeev
;
Chikhalkar, Rekha D.
- In:
Tourism review
77
(
2022
)
4
,
pp. 1135-1152
Persistent link: https://www.econbiz.de/10013368961
Saved in:
4
Past, present, and future of electronic word of mouth (eWOM)
Verma, Sanjeev
;
Yadav, Neha
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 111-128
Persistent link: https://www.econbiz.de/10012502851
Saved in:
5
Customer experience in online shopping : a structural modeling approach
Bhattacharya, Arijit
;
Srivastava, Manjari
;
Verma, Sanjeev
- In:
Journal of global marketing
32
(
2019
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10012201003
Saved in:
6
Online customer engagement through blogs in India
Verma, Sanjeev
- In:
Journal of internet commerce
13
(
2014
)
1/4
,
pp. 282-301
Persistent link: https://www.econbiz.de/10010474776
Saved in:
7
Effectiveness of social network sites for influencing consumer purchase decisions
Verma, Sanjeev
- In:
International journal of business excellence
6
(
2013
)
5
,
pp. 624-634
Persistent link: https://www.econbiz.de/10010231592
Saved in:
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