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~person:"Vrontis, Demetris"
~subject:"Brand management"
~subject:"Fans"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
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Brand management
Fans
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Football
9
Fußball
9
Sportmarketing
9
Sports marketing
9
Professional sports
8
Profisport
8
Sport organization
7
Sportorganisation
7
Consumer behaviour
5
Markenführung
4
Ball game
3
Ballsport
3
Beziehungsmarketing
3
Brand
3
Brand image
3
Markenimage
3
Relationship marketing
3
Basketball
2
Brand equity
2
Lovemarks
2
Marketing
2
Marketing management
2
Marketingmanagement
2
Sponsoring
2
Sponsorship
2
brand knowledge
2
commitment
2
football
2
football clubs
2
football fans
2
purchase intention
2
sport spectator identity
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Branding
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Vrontis, Demetris
Funk, Daniel C.
19
Kunkel, Thilo
19
Biscaia, Rui
17
Ko, Yong Jae
17
McDonald, Heath
16
Drayer, Joris
12
Dwyer, Brendan
12
Kim, Yu Kyoum
12
Kwak, Dae Hee
12
Doyle, Jason P.
11
Heere, Bob
11
Uhrich, Sebastian
11
Ballouli, Khalid
10
Byon, Kevin K.
10
Greenwell, T. Christopher
10
James, Jeffrey D.
10
Shapiro, Stephen L.
10
Asada, Akira
8
Katz, Matthew
8
Shuv-Ami, Avichai
8
Bennett, Gregg
7
Breuer, Christoph
7
Chanavat, Nicolas
7
Karg, Adam
7
Pedersen, Paul M.
7
Schreyer, Dominik
7
Yoshida, Masayuki
7
Ahn, Taesoo
6
Baker, Thomas A., III.
6
Burmann, Christoph
6
Chadwick, Simon
6
Cho, Heetae
6
Delia, Elizabeth B.
6
Grohs, Reinhard
6
Havard, Cody T.
6
Jang, Wonseok
6
Koronios, Konstantinos
6
Lee, Joon Sung
6
Richelieu, André
6
Su, Yiran
6
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Global business & economics review
1
Journal of customer behaviour
1
Journal of promotion management : JPM
1
Journal of transnational management : the official journal of the International Management Development Association
1
The marketing review
1
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ECONIS (ZBW)
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1
The antecedents and consequences of Lovemarks : a study of the attitudes and perceptions of football club fans
Shuv-Ami, Avichai
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
Global business & economics review
20
(
2018
)
5/6
,
pp. 612-633
Persistent link: https://www.econbiz.de/10012126543
Saved in:
2
New measure of brand equity status of a basketball club
Shuv-Ami, Avichai
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
Journal of transnational management : the official …
23
(
2018
)
1
,
pp. 39-63
Persistent link: https://www.econbiz.de/10011848454
Saved in:
3
Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
4
Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal of customer behaviour
14
(
2015
)
4
,
pp. 311-329
Persistent link: https://www.econbiz.de/10011551003
Saved in:
5
Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
The marketing review
15
(
2015
)
4
,
pp. 503-524
Persistent link: https://www.econbiz.de/10011551572
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