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~person:"Vrontis, Demetris"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Glossar enthalten"
~type_genre:"Konferenzbeitrag"
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Search: subject:"IMPLEMENTATION"
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Marketing management
26
Marketingmanagement
26
Consumer behaviour
6
Konsumentenverhalten
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Marketing
6
Beziehungsmarketing
5
Relationship marketing
5
Brand management
3
Cause-Related Marketing
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Aufsatz in Zeitschrift
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Vrontis, Demetris
Kumar, V.
25
O'Cass, Aron
24
Melewar, T. C.
20
Kotler, Philip
19
Balmer, John M. T.
18
Morgan, Neil A.
18
Calantone, Roger J.
16
Gilmore, Audrey
16
Kitchen, Philip J.
16
Lindgreen, Adam
16
Pitt, Leyland F.
16
Yan, Ruiliang
16
Di Benedetto, C. Anthony
15
Homburg, Christian
15
Brettel, Malte
14
Hunt, Shelby D.
14
Lombardi, Michele
14
Thrassou, Alkis
14
Gierl, Heribert
13
Morgan, Robert
13
Ngo, Liem Viet
13
Palmatier, Robert W.
13
Sheth, Jagdish N.
13
Varadarajan, Rajan
13
Hult, G. Tomas M.
12
Ko, Eunju
12
Schultz, Don E.
12
Singh, Ramendra
12
Antony, Jiju
11
Armstrong, Gary
11
Blankson, Charles
11
Dibb, Sally
11
Laukkanen, Tommi
11
Perreault, William D.
11
Terho, Harri
11
Albers, Sönke
10
Bauer, Hans H.
10
Dekimpe, Marnik G.
10
Herrmann, Andreas
10
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Journal for international business and entrepreneurship development
4
World review of entrepreneurship, management and sustainable development
3
International marketing review
2
Journal for global business advancement : JGBA
2
Cross cultural management : an international journal
1
Ekonomski pregled
1
Global business & economics review
1
International journal of globalisation and small business : IJGSB
1
International journal of organizational analysis
1
International journal of technology marketing : IJTMkt
1
International studies of management and organization
1
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1
Journal of marketing communications
1
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1
Journal of transnational management : the official journal of the International Management Development Association
1
Marketing intelligence & planning
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Qualitative market research : an international journal
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ECONIS (ZBW)
27
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27
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1
Examining the marketing performance of the firms from an international dynamic marketing capability perspective : moderating role of marketing leadership team
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International marketing review
41
(
2024
)
1
,
pp. 138-161
Persistent link: https://www.econbiz.de/10014524774
Saved in:
2
Examining the role of social CRM capability in online marketing communication
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
Saved in:
3
E-Government
implementation
challenges in small countries : the project manager's perspective
Glyptis, Loukas
;
Christofi, Michael
;
Vrontis, Demetris
; …
- In:
Technological forecasting & social change : an …
152
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012234612
Saved in:
4
The behavioural perspective of cause-related marketing : a conceptual framework of behavioural antecedents and outcomes
Nair, Suja
;
Shams, Riad
;
Siachou, Evangelia
;
Vrontis, …
- In:
Journal for global business advancement : JGBA
14
(
2021
)
4
,
pp. 500-519
Persistent link: https://www.econbiz.de/10012693772
Saved in:
5
The agile innovation pendulum : a strategic marketing multicultural model for family businesses
Thrassou, Alkis
;
Vrontis, Demetris
;
Bresciani, Stefano
- In:
International studies of management and organization
48
(
2018
)
1
,
pp. 105-120
Persistent link: https://www.econbiz.de/10011883101
Saved in:
6
Old, new and third wine regions : a consumer perspective
Maizza, Amedeo
;
Fait, Monica
;
Scorrano, Paola
;
Vrontis, …
- In:
World review of entrepreneurship, management and …
13
(
2017
)
5/6
,
pp. 521-541
Persistent link: https://www.econbiz.de/10011847141
Saved in:
7
The relationship between wine sector and regional competitiveness
Viassone, Milena
;
Vrontis, Demetris
;
Papasolomou, Ioanna
- In:
Global business & economics review
18
(
2016
)
3/4
,
pp. 259-276
Persistent link: https://www.econbiz.de/10011665275
Saved in:
8
Innovatioin and cause-related marketing success : a conceptual framework and proposotions
Christofi, Michael
;
Leonidou, Erasmia
;
Vrontis, Demetris
; …
- In:
The journal of services marketing
29
(
2015
)
5
,
pp. 354-366
Persistent link: https://www.econbiz.de/10011387781
Saved in:
9
Innovative marketing behaviour determinants in wine SMEs : the case of an Italian wine region
Contò, Francesco
;
Fiore, Mariantonietta
;
Vrontis, Demetris
- In:
International journal of globalisation and small …
7
(
2015
)
2
,
pp. 107-124
Persistent link: https://www.econbiz.de/10011533833
Saved in:
10
Strategic marketing planning for football clubs : a value-based analysis
Vrontis, Demetris
;
Thrassou, Alkis
;
Kartakoullis, Nicos L.
- In:
Journal for global business advancement : JGBA
7
(
2014
)
4
,
pp. 355-374
Persistent link: https://www.econbiz.de/10011280995
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