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~person:"Waiguny, Martin K. J."
~subject:"Video game"
~type_genre:"Article in journal"
~type_genre:"Hochschulschrift"
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Video game
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Advertising effects
3
Werbewirkung
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2
Children
2
Consumer behaviour
2
Kinder
2
Konsumentenverhalten
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Werbung
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Advergames
1
Advertising literacy
1
Advertising media
1
Brand image
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Brand management
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Gewalt
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Internet marketing
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Jugendliche
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Knowledge
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Markenführung
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Markenimage
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Online-Marketing
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Persuasion knowledge
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Presence
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Psychology of advertising
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Spillover effect
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Spillover-Effekt
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Tariff policy
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Violence
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Waiguny, Martin K. J.
Sreejesh, S.
9
Vashisht, Devika
7
Dwivedi, Yogesh Kumar
6
Ward, Michael R.
6
Dwyer, Brendan
5
Ghosh, Tathagata
5
Harviainen, J. Tuomas
5
Hernandez, Monica D.
5
Ohkita, Kenichi
5
Reijmersdal, Eva A. van
5
Storz, Cornelia
5
Terlutter, Ralf
5
Buijzen, Moniek
4
Choi, Yung Kyun
4
Cohendet, Patrick
4
De Vaan, Mathijs
4
Evans, Nathaniel J.
4
Hennig-Thurau, Thorsten
4
Kim, Sang Jin
4
Kim, Yongjae
4
Kwak, Dae Hee
4
Nelson, Michelle R.
4
Pelsmacker, Patrick de
4
Ponnet, Koen
4
Ren, Qun
4
Seo, Yuri
4
Teng, Ching-I
4
Vanwesenbeeck, Ini
4
Walrave, Michel
4
Yoo, Byungjoon
4
Allal-Chérif, Oihab
3
An, Soontae
3
Boschma, Ron
3
Buchanan-Oliver, Margo
3
Buhalis, Dimitrios
3
Burger-Helmchen, Thierry
3
Cauberghe, Verolien
3
Chen, Huan
3
Choi, Jeonghye
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International journal of entrepreneurial venturing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of marketing communications
1
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ECONIS (ZBW)
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The relationship of persuasion knowledge, identification of commercial intent and persuasion outcomes in advergames : the role of media context and presence
Waiguny, Martin K. J.
;
Nelson, Michelle R.
;
Terlutter, Ralf
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 257-277
Persistent link: https://www.econbiz.de/10010479067
Saved in:
2
How advergame content influences explicit and implicit brand attitudes : when violence spills over
Waiguny, Martin K. J.
;
Nelson, Michelle R.
;
Marko, Bernhard
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 155-169
Persistent link: https://www.econbiz.de/10009778534
Saved in:
3
Entertainment matters! : the relationship between challenge and persuasiveness of an advergame for children
Waiguny, Martin K. J.
;
Nelson, Michelle R.
;
Terlutter, Ralf
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 69-89
Persistent link: https://www.econbiz.de/10009508025
Saved in:
4
The influence of advergames on consumers' attitudes and behaviour : an empirical study among young consumers
Waiguny, Martin K. J.
;
Terlutter, Ralf
;
Zaglia, Melanie E.
- In:
International journal of entrepreneurial venturing
3
(
2011
)
2
,
pp. 231-247
Persistent link: https://www.econbiz.de/10009422240
Saved in:
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