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~person:"Wang, Xin"
~subject:"Viral marketing"
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Viral marketing
Social Web
6
Social web
6
Virales Marketing
5
Consumer behaviour
3
Film industry
3
Filmwirtschaft
3
Konsumentenverhalten
3
online word of mouth
3
machine learning
2
motion pictures
2
movies
2
Cointegration
1
Customer satisfaction
1
Data Mining
1
Data mining
1
Digital platform
1
Digitale Dienste
1
Digitale Plattform
1
Electronic money
1
Elektronisches Geld
1
Experten
1
Experts
1
Film
1
Internet
1
Internet marketing
1
Kino
1
Kointegration
1
Kundenzufriedenheit
1
Movie theatre
1
Online-Marketing
1
Product counterfeiting
1
Produktpiraterie
1
Text
1
Virtual currency
1
Virtuelle Währung
1
Web-based service
1
bitcoin
1
critic reviews
1
cryptocurrencies
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Wang, Xin
Law, Chun Hung Roberts
13
Filieri, Raffaele
8
Loureiro, Sandra Maria Correia
8
Tan, Yong
8
Bigné Alcañiz, J. Enrique
7
Dwivedi, Yogesh Kumar
7
Lu, Shijie
7
Schweidel, David A.
7
Ye, Qiang
7
Akram, Umair
6
Berger, Jonah
6
Chu, Shu-Chuan
6
Gopinath, Shyam
6
Hennig-Thurau, Thorsten
6
Law, Rob
6
Liang, Sai
6
Moe, Wendy W.
6
Scott, David Meerman
6
Wallace, Elaine
6
Wiertz, Caroline
6
Xie, Karen L.
6
Adena, Maja
5
Fan, Weiguo
5
Flavián Blanco, Carlos
5
Hager, Anselm
5
Hong, Yili
5
Hu, Nan
5
Kim, Juran
5
Liu, Yong
5
Ranaweera, Chatura
5
Rita, Paulo
5
Stephen, Andrew T.
5
Wang, Qi
5
Adeola, Ogechi
4
Alavi, Shirin
4
Bartov, Eli
4
Bilal, Muhammad
4
Buil, Isabel
4
Buttle, Francis A.
4
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Journal of marketing
2
Journal of consumer research : JCR ; an interdisciplinary journal
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
5
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1
Does topic consistency matter? : a study of critic and user reviews in the movie industry
Kim, Eunsoo
;
Ding, MengQi
;
Wang, Xin
;
Lu, Shijie
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 428-450
Persistent link: https://www.econbiz.de/10014245142
Saved in:
2
Reviewing experts' restraint from extremes and its impact on service providers
Nguyen, Peter
;
Wang, Xin
;
Li, Xi
;
Cotte, June
- In:
Journal of consumer research : JCR ; an …
47
(
2021
)
5
,
pp. 654-674
Persistent link: https://www.econbiz.de/10012434444
Saved in:
3
Do spoilers really spoil? : using topic modeling to measure the effect of spoiler reviews on box office revenue
Ryoo, Jun Hyun
;
Wang, Xin
;
Lu, Shijie
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 70-88
Persistent link: https://www.econbiz.de/10012485583
Saved in:
4
Does piracy create online word of mouth? : an empirical analysis in the movie industry
Lu, Shijie
;
Wang, Xin
;
Bendle, Neil T.
- In:
Management science : journal of the Institute for …
66
(
2020
)
5
,
pp. 2140-2162
Persistent link: https://www.econbiz.de/10012234779
Saved in:
5
Market dynamics and user-generated content about tablet computers
Wang, Xin
;
Mai, Feng
;
Chiang, Roger H. L.
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
3
,
pp. 449-458
Persistent link: https://www.econbiz.de/10010370697
Saved in:
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