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~person:"Wangenheim, Florian von"
~subject:"Beziehungsmarketing"
~subject:"Brand management"
~subject:"United States"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Brand management
United States
Consumer behaviour
25
Konsumentenverhalten
25
Relationship marketing
15
Deutschland
9
Germany
9
Estimation
6
Schätzung
6
Dienstleistungsqualität
5
Lieferantenmanagement
5
Service quality
5
Supplier relationship management
5
Theorie
5
Theory
5
Information behaviour
4
Informationsverhalten
4
Customer value
3
Distribution channel
3
Kundenwert
3
Online retailing
3
Online-Handel
3
USA
3
Vertriebsweg
3
Advertising effects
2
Air transport
2
Comparison
2
Competition
2
Customer satisfaction
2
Dienstleistungsmarketing
2
Dienstleistungssektor
2
Energieversorgung
2
Energiewirtschaft
2
Energy sector
2
Energy supply
2
Gerechtigkeit
2
Internet marketing
2
Justice
2
Kundenzufriedenheit
2
Luftverkehr
2
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5
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Article
9
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9
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Article in journal
9
Aufsatz in Zeitschrift
9
Arbeitspapier
6
Working Paper
6
Graue Literatur
4
Non-commercial literature
4
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3
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Case study
1
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Language
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English
17
German
1
Author
All
Wangenheim, Florian von
Han, Heesup
61
Phau, Ian
39
Hollebeek, Linda D.
38
Mattila, Anna S.
37
Loureiro, Sandra Maria Correia
35
Bang, Nguyen
34
Huber, Frank
32
Kumar, V.
31
Verhoef, Peter C.
30
Melewar, T. C.
28
Ko, Eunju
27
Grewal, Dhruv
26
Swoboda, Bernhard
26
Dawes, John
25
Sarkar, Abhigyan
25
Usman, Osly
24
Wiedmann, Klaus-Peter
23
Bauer, Hans H.
22
Herrmann, Andreas
22
Japutra, Arnold
22
Park, Jungkun
22
Prentice, Catherine
22
Ahn, Jiseon
20
Diamantopoulos, Adamantios
20
Keller, Kevin Lane
20
Klaus, Philipp
20
Lusk, Jayson L.
20
MacInnis, Deborah J.
20
Paul, Justin
20
Rather, Raouf Ahmad
20
Sreejesh, S.
20
Walsh, Gianfranco
20
Guzman, Francisco
19
Jang, Soocheong
19
Khan, Imran
19
Sarkar, Juhi Gahlot
19
Foscht, Thomas
18
Gázquez-Abad, Juan Carlos
18
Hyun, Sunghyup Sean
18
Mittal, Vikas
18
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Working paper / International University in Germany, School of Business Administration
6
Journal of service research : JSR
3
Gabler Edition Wissenschaft / Marken- und Produktmanagement
1
Gabler Research / Applied marketing science / Angewandte Marketingforschung
1
Gabler research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Management information systems : mis quarterly
1
Schmalenbach business review : sbr
1
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ECONIS (ZBW)
18
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1
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18
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1
The effect of a service provider’s competitive market position on churn among flat-rate customers
Moser, Sabine
;
Schumann, Jan Hendrik
;
Wangenheim, …
- In:
Journal of service research : JSR
21
(
2018
)
3
,
pp. 319-335
Persistent link: https://www.econbiz.de/10011916513
Saved in:
2
Trends in the behavioral sources of customer profitability and the role of flat-rate pricing
Frank, Felix Maximilian
-
2012
Persistent link: https://www.econbiz.de/10009740151
Saved in:
3
Antecedents of peripheral services cross-buying behavior
Evanschitzky, Heiner
;
Malhotra, Neeru
;
Wangenheim, …
- In:
Journal of retailing and consumer services
36
(
2017
),
pp. 218-224
Persistent link: https://www.econbiz.de/10011698002
Saved in:
4
Renew or cancel? : drivers of customer renewal decisions for IT-based service contracts
Wangenheim, Florian von
;
Wünderlich, Nancy V.
; …
- In:
Journal of business research : JBR
79
(
2017
),
pp. 181-188
Persistent link: https://www.econbiz.de/10011745251
Saved in:
5
Mapping the customer journey : lessons learned from graph-based online attribution modeling
Anderl, Eva
;
Becker, Ingo Frank
;
Wangenheim, Florian von
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10011596851
Saved in:
6
How relationship norms affect consumers' stance on differential customer treatment
Hommelhoff, Sabine
;
Wangenheim, Florian von
- In:
Schmalenbach business review : sbr
67
(
2015
)
2
,
pp. 196-225
Persistent link: https://www.econbiz.de/10010513457
Saved in:
7
Branding access offers : the importance of product brands, ownership status, and spillover effects to parent brands
Baumeister, Christoph
;
Scherer, Anne
;
Wangenheim, …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 574-588
Persistent link: https://www.econbiz.de/10011340283
Saved in:
8
The value of self-service : long-term effects of technology-based self-service usage on customer retention
Scherer, Anne
;
Wünderlich, Nancy V.
;
Wangenheim, …
- In:
Management information systems : mis quarterly
39
(
2015
)
1
,
pp. 177-200
Persistent link: https://www.econbiz.de/10010505862
Saved in:
9
Behavioral consequences of customer-initiated channel migration
Ackermann, Sebastian
;
Wangenheim, Florian von
- In:
Journal of service research : JSR
17
(
2014
)
3
,
pp. 262-277
Persistent link: https://www.econbiz.de/10010393231
Saved in:
10
Perceived fairness of differential customer treatment : consumers' understanding of distributive justice really matters
Mayser, Sabine
;
Wangenheim, Florian von
- In:
Journal of service research : JSR
16
(
2013
)
1
,
pp. 99-113
Persistent link: https://www.econbiz.de/10009751081
Saved in:
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