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~person:"Wiedmann, Klaus-Peter"
~person:"Wong, IpKin Anthony"
~source:"econis"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
109
Konsumentenverhalten
109
Customer satisfaction
34
Deutschland
34
Germany
34
Kundenzufriedenheit
34
Relationship marketing
30
Brand image
23
Markenimage
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Brand management
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Markenführung
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Luxury goods
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Luxusgüter
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Dienstleistungsqualität
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Service quality
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Marketing
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Wiedmann, Klaus-Peter
Wong, IpKin Anthony
Han, Heesup
49
Homburg, Christian
37
Mattila, Anna S.
34
Hollebeek, Linda D.
31
Verhoef, Peter C.
28
Kumar, V.
27
Gil Saura, Irene
25
Huber, Frank
25
Prentice, Catherine
25
Loureiro, Sandra Maria Correia
24
Bruhn, Manfred
22
Mittal, Vikas
21
Bang, Nguyen
20
Klaus, Philipp
20
Stauss, Bernd
20
Evanschitzky, Heiner
19
Hyun, Sunghyup Sean
19
Rather, Raouf Ahmad
19
Svensson, Göran
19
Bauer, Hans H.
18
Usman, Osly
18
Grewal, Dhruv
17
Kim, Wansoo
17
Ahn, Jiseon
16
Aksoy, Lerzan
16
Blut, Markus
16
Gustafsson, Anders
16
Khan, Imran
16
Quach, Sara
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So, Kevin Kam Fung
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Swoboda, Bernhard
16
Wieseke, Jan
16
Balaji, M. S.
15
Bilgihan, Anil
15
Foscht, Thomas
15
Herrmann, Andreas
15
Lemon, Katherine N.
15
Sesé, F. Javier
15
Stock-Homburg, Ruth
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International journal of hospitality management
6
Schriftenreihe Marketing, Management
5
Journal of travel and tourism marketing
4
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business research : JBR
2
Asia Pacific journal of marketing and logistics
1
International journal of contemporary hospitality management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of vacation marketing
1
Marketing : ZFP ; journal of research and management
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Schriftenreihe Marketing Management
1
Schriftenreihe Marketing-Management
1
The journal of brand management : an international journal
1
The journal of services marketing
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Zeitschrift für Energiewirtschaft : ZfE
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ECONIS (ZBW)
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1
How can foodstagramming improve dining outcomes? : a normative focus perspective
Xiong, Xiling
;
Lian, Qi Lilith
;
Wong, IpKin Anthony
- In:
International journal of hospitality management
113
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014325592
Saved in:
2
A multilevel synthesis of subjective and objective measures of foodservices in the experience process
Wen, Huijun
;
Wong, IpKin Anthony
;
Kim, Seongseop
; …
- In:
International journal of hospitality management
99
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013328008
Saved in:
3
When festitivity meets heritage site : co-developed experience through the lens of situated cognition
Wen, Huijun
;
Wong, IpKin Anthony
;
Fan, Yulan
;
Leong, …
- In:
Journal of travel and tourism marketing
39
(
2022
)
5
,
pp. 516-533
Persistent link: https://www.econbiz.de/10013483075
Saved in:
4
Customer engagement and its outcomes : the cross-level effect of service environment and brand equity
Ou, Juanjuan
;
Wong, IpKin Anthony
;
Prentice, Catherine
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 377-402
Persistent link: https://www.econbiz.de/10012201373
Saved in:
5
The role of relationship quality and loyalty program in tourism shopping : a multilevel investigation
Lam, Iok Keng Veronica
;
Wong, IpKin Anthony
- In:
Journal of travel and tourism marketing
37
(
2020
)
1
,
pp. 92-111
Persistent link: https://www.econbiz.de/10012289263
Saved in:
6
Cocreation of the hospitality brand experience: a triadic interaction model
Lin, Zhiwei
;
Wong, IpKin Anthony
- In:
Journal of vacation marketing
26
(
2020
)
4
,
pp. 412-426
Persistent link: https://www.econbiz.de/10012265226
Saved in:
7
Linking travel motivation and loyalty in sporting events : the mediating roles of event involvement and experience, and the moderating role of spectator type
Wong, IpKin Anthony
;
Tang, Sio Lai Wendy
- In:
Journal of travel and tourism marketing
33
(
2016
)
1/3
,
pp. 63-84
Persistent link: https://www.econbiz.de/10011484653
Saved in:
8
Embracing or fighting the urge : a multilevel investigation on casino service, branding and impulsive gambling
Prentice, Catherine
;
Wong, IpKin Anthony
- In:
International journal of hospitality management
56
(
2016
),
pp. 109-118
Persistent link: https://www.econbiz.de/10011521730
Saved in:
9
A multilevel investigation of the role of retail stores in cross-border shopping
Wong, IpKin Anthony
;
Lam, Iok Keng Veronica
- In:
Journal of travel and tourism marketing
33
(
2016
)
4/6
,
pp. 837-853
Persistent link: https://www.econbiz.de/10011517477
Saved in:
10
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
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