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~person:"Wiedmann, Klaus-Peter"
~source:"econis"
~subject:"Beziehungsmarketing"
~subject:"Luxusgüter"
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Beziehungsmarketing
Luxusgüter
Consumer behaviour
73
Konsumentenverhalten
73
Deutschland
34
Germany
34
Luxury goods
20
Brand management
15
Markenführung
15
Marketing
13
Relationship marketing
13
Brand image
12
Markenimage
12
Marketing management
9
Marketingmanagement
9
Verbraucherverhalten
8
Brand
7
Customer satisfaction
7
Electronic Commerce
7
Kundenzufriedenheit
7
Markenartikel
7
Automotive industry
6
Empirical method
6
Empirische Methode
6
Internet
6
Kfz-Industrie
6
Market research
6
Marktforschung
6
Online retailing
6
Online-Handel
6
Perception
6
Target group
6
Theorie
6
Theory
6
Wahrnehmung
6
Zielgruppe
6
E-commerce
5
Markenpolitik
5
Product design
5
Produktgestaltung
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English
18
German
13
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Wiedmann, Klaus-Peter
Han, Heesup
54
Homburg, Christian
37
Mattila, Anna S.
37
Phau, Ian
37
Ko, Eunju
33
Hollebeek, Linda D.
31
Hyun, Sunghyup Sean
28
Loureiro, Sandra Maria Correia
28
Verhoef, Peter C.
28
Huber, Frank
27
Kumar, V.
27
Prentice, Catherine
26
Gil Saura, Irene
25
Klaus, Philipp
25
Bang, Nguyen
22
Bruhn, Manfred
22
Mittal, Vikas
21
Thaichon, Park
21
Evanschitzky, Heiner
20
Quach, Sara
20
Stauss, Bernd
20
Park, Jungkun
19
Rather, Raouf Ahmad
19
Svensson, Göran
19
Ahn, Jiseon
18
Bauer, Hans H.
18
Seo, Yuri
18
Usman, Osly
18
Wong, IpKin Anthony
18
Grewal, Dhruv
17
Hennigs, Nadine
17
Jain, Sheetal
17
Khan, Imran
17
Kim, Wansoo
17
Aksoy, Lerzan
16
Balaji, M. S.
16
Blut, Markus
16
Gustafsson, Anders
16
Septianto, Felix
16
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Schriftenreihe Marketing, Management
7
The journal of brand management : an international journal
3
Jahrbuch der Absatz- und Verbrauchsforschung
2
Luxury marketing : a challenge for theory and practice
2
Psychology & marketing
2
The journal of product & brand management
2
International journal of retail & distribution management
1
Journal of business research : JBR
1
Journal of fashion marketing and management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Marketing : ZFP ; journal of research and management
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Schriftenreihe Marketing Management
1
Schriftenreihe Marketing-Management
1
SpringerLink / Bücher
1
The Oxford handbook of luxury business
1
Zeitschrift für Energiewirtschaft : ZfE
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ECONIS (ZBW)
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1
Special issue: luxury marketing and branding
Christodoulides, George
(
ed.
);
Wiedmann, Klaus-Peter
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013164373
Saved in:
2
Consumers' perceptions and evaluations of luxury and luxury brands
Wiedmann, Klaus-Peter
- In:
The Oxford handbook of luxury business
,
(pp. 287-308)
.
2022
Persistent link: https://www.econbiz.de/10013273938
Saved in:
3
Does personality congruence explain luxury brand attachment? : the results of an international research study
Donvito, Raffaele
;
Aiello, Gaetano
;
Grazzini, Laura
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012417153
Saved in:
4
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
5
The legends of tomorrow : a semiotic approach towards a brand myth of luxury heritage
König, Jan C. L.
;
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
; …
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
2
,
pp. 198-215
Persistent link: https://www.econbiz.de/10011572149
Saved in:
6
The complexity of value in the luxury industry : from consumers' individual value perception to luxury consumption
Hennings, Nadine
;
Wiedmann, Klaus-Peter
;
Klarmann, …
- In:
International journal of retail & distribution management
43
(
2015
)
10/11
,
pp. 922-939
Persistent link: https://www.econbiz.de/10011505887
Saved in:
7
Managing the value of luxury : the effect of brand luxury perception on brand strength
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Schmidt, Steffen
; …
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 341-357)
.
2013
Persistent link: https://www.econbiz.de/10009667668
Saved in:
8
Luxury longing and counterfeit complicity : a consumer typology based on the perception of luxury value and counterfeit risk
Klarmann, Christiane
;
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 261-277)
.
2013
Persistent link: https://www.econbiz.de/10009667672
Saved in:
9
A cross-cultural exploratory content analysis of the perception of luxury from six countries
Godey, Bruno
;
Pederzoli, Daniele
;
Aiello, Gaetano
; …
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 229-237
Persistent link: https://www.econbiz.de/10009769828
Saved in:
10
Unleashing the power of luxury : antecedents of luxury brand perception and effects on luxury brand strength
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 705-715
Persistent link: https://www.econbiz.de/10010197484
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