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~person:"Wiesel, Thorsten"
~subject:"Dienstleistungssektor"
~subject:"Measurement"
~subject:"USA"
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Search: subject:"Customer value"
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Dienstleistungssektor
Measurement
USA
Customer value
12
Kundenwert
12
Beziehungsmarketing
7
Relationship marketing
7
United States
3
Consumer behaviour
2
Customer satisfaction
2
Konsumentenverhalten
2
Kundenzufriedenheit
2
Marketing management
2
Marketingmanagement
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Messung
2
Shareholder Value
2
Shareholder value
2
Accounting valuation
1
Betriebliche Finanzwirtschaft
1
Betriebliche Wertschöpfung
1
Bilanzielle Bewertung
1
Brand equity
1
Brand image
1
Business process management
1
Capital structure
1
Confidence
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Consumer confidence index
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Corporate annual report
1
Customer analysis
1
Customer equity
1
Customer loyalty
1
Customer relationship management
1
Customer retention
1
Dienstleistungsqualität
1
Firm valuation
1
Geschäftsbericht
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Kapitalstruktur
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Wiesel, Thorsten
Kumar, V.
14
Skiera, Bernd
6
Verhoef, Peter C.
4
Jain, Dipak
3
Leone, Robert P.
3
Martens, Tobias von
3
Roust, Tamara L.
3
Rust, Roland T.
3
Shah, Denish
3
Singh, Siddharth S.
3
Venkatesan, Rajkumar
3
Witman, Paul D.
3
Berger, Sven C.
2
Brodie, Roderick J.
2
Böhrs, Sandra
2
Chi, Ting
2
Cossío-Silva, Francisco-José
2
Donkers, Bas
2
Friederichs-Schmidt, Silke
2
Gensler, Sonja
2
Geruso, Michael
2
Glynn, Mark S.
2
Gupta, Sunil
2
Hadwich, Karsten
2
Hanssens, Dominique M.
2
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2
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2
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2
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2
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2
Murthi, B. P. S.
2
Pansari, Anita
2
Petersen, J. Andrew
2
Prinz, Daniel
2
Ramaseshan, B.
2
Revilla Camacho, Maria Angeles
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Handbook of research on customer equity in marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
1
Strukturwandel der Wertschöpfung im Bankgeschäft
1
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ECONIS (ZBW)
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1
The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
Saved in:
2
Customer equity reporting
Wiesel, Thorsten
;
Skiera, Bernd
- In:
Handbook of research on customer equity in marketing
,
(pp. 466-482)
.
2015
Persistent link: https://www.econbiz.de/10010483413
Saved in:
3
Linking customer and financial metrics to shareholder value : the leverage effect in customer-based valuation
Schulze, Christian
;
Skiera, Bernd
;
Wiesel, Thorsten
- In:
Journal of marketing
76
(
2012
)
2
,
pp. 17-32
Persistent link: https://www.econbiz.de/10009737493
Saved in:
4
Customer lifetime value and customer equity models using company-reported summary data
Wiesel, Thorsten
;
Skiera, Bernd
;
Villanueva, Julian
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
1
,
pp. 20-22
Persistent link: https://www.econbiz.de/10008909984
Saved in:
5
Undervalued or overvalued customers: capturing total customer engagement value
Kumar, V.
;
Aksoy, Lerzan
;
Donkers, Bas
;
Venkatesan, Rajkumar
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 297-310
Persistent link: https://www.econbiz.de/10008652115
Saved in:
6
Customer relationship management processes in retail banking : best practice and business value evaluation
Berger, Sven C.
;
Gensler, Sonja
;
Skiera, Bernd
;
Wiesel, …
- In:
Strukturwandel der Wertschöpfung im Bankgeschäft
,
(pp. 65-86)
.
2009
Persistent link: https://www.econbiz.de/10003903326
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