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~person:"Wirtz, Bernd W."
~subject:"Marketingmanagement"
~subject:"Online-Marketing"
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Marketingmanagement
Online-Marketing
Electronic Commerce
55
Internet
55
E-commerce
47
Management
25
Geschäftsmodell
24
Business model
23
Deutschland
19
Theorie
19
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19
Multimedia
18
Germany
17
Media industries
17
Mediensektor
17
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17
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17
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17
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15
Media economics
15
Medienökonomik
15
Structural equation model
14
Strukturgleichungsmodell
14
Beziehungsmarketing
13
Relationship marketing
13
Massenmedien
11
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10
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10
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9
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8
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7
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Online-Handel
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Strategic management
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German
10
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9
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Wirtz, Bernd W.
Kreutzer, Ralf T.
46
Skiera, Bernd
31
Goldfarb, Avi
30
Tucker, Catherine
29
Dwivedi, Yogesh Kumar
27
Fritz, Wolfgang
23
Law, Chun Hung Roberts
23
Wilbur, Kenneth C.
23
Ghose, Anindya
21
Schwarz, Torsten
21
Whinston, Andrew B.
21
Jerath, Kinshuk
20
Ozuem, Wilson
20
Bauer, Hans H.
19
Kollmann, Tobias
19
Chaffey, Dave
18
Edelman, Benjamin
18
Lammenett, Erwin
18
Tucker, Catherine E.
18
Bonatti, Alessandro
17
Karjaluoto, Heikki
17
Bergemann, Dirk
16
Decarolis, Francesco
16
Martínez-López, Francisco J.
16
Okazaki, Shintaro
16
Pauwels, Koen
16
Pelsmacker, Patrick de
16
Rita, Paulo
16
Sayedi, Amin
16
Schultz, Carsten D.
16
Smith, Katherine Taken
16
Stephen, Andrew T.
16
Viswanathan, Siva
16
Bigné Alcañiz, J. Enrique
15
Harrigan, Paul
15
Kumar, Subodha
15
Loureiro, Sandra Maria Correia
15
Scott, David Meerman
15
Tuten, Tracy L.
15
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Springer Fachmedien Wiesbaden
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Journal of electronic commerce research : JECR
4
International journal of electronic business : IJEB
2
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
International journal of electronic business
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Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
19
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1
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1
Success factors of brand community management in social media
Göttel, Vincent
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
International journal of electronic business : IJEB
16
(
2021
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10012508936
Saved in:
2
Public social media services : a citizen's perspective
Wirtz, Bernd W.
;
Langer, Paul F.
;
Göttel, Vincent
; …
- In:
Public performance & management review
43
(
2020
)
6
,
pp. 1342-1358
Persistent link: https://www.econbiz.de/10012414903
Saved in:
3
Electronic business
Wirtz, Bernd W.
-
2020
-
7., aktualisierte und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012224629
Saved in:
4
Determinants of online review credibility and its impact on consumers' purchase intention
Thomas, Marc-Julian
;
Wirtz, Bernd W.
;
Weyerer, Jan C.
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012156386
Saved in:
5
Influencing factors of online reviews : an empirical analysis of determinants of purchase intention
Thomas, Marc-Julian
;
Wirtz, Bernd W.
;
Weyerer, Jan C.
- In:
International journal of electronic business : IJEB
15
(
2019
)
1
,
pp. 43-71
Persistent link: https://www.econbiz.de/10012251164
Saved in:
6
An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
Kurtz, Oliver Tuna
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
Saved in:
7
Electronic Business
Wirtz, Bernd W.
-
2018
-
6., aktualisierte und erweiterte Auflage
Persistent link: https://www.econbiz.de/10011782328
Saved in:
8
Social networks : usage intensity and effects on personalized advertising
Wirtz, Bernd W.
;
Göttel, Vincent
;
Daiser, Peter
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10011669615
Saved in:
9
Technology acceptance in social media : review, synthesis and directions for future empirical research
Wirtz, Bernd W.
;
Göttel, Vincent
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
2
,
pp. 97-115
Persistent link: https://www.econbiz.de/10011487607
Saved in:
10
Electronic Business
Wirtz, Bernd W.
-
2016
-
5., aktualisierte und überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011387010
Saved in:
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