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~person:"Woratschek, Herbert"
~subject:"Beziehungsmarketing"
~subject:"Brand management"
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Beziehungsmarketing
Brand management
Relationship marketing
3
Brand communities
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Consumer behaviour
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Customer integration
2
Customer loyalty
2
Customer retention
2
Customer satisfaction
2
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Woratschek, Herbert
Prentice, Catherine
9
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5
Ramaseshan, B.
5
Rodríguez del Bosque, Ignacio A.
5
Aksoy, Lerzan
4
Bilgihan, Anil
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Frank, Björn
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Han, Heesup
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Hussein, Ananda Sabil
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Makanyeza, Charles
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Athanasopoulou, Pinelopi
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Chen, Shu-Ching
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Dung Phuong Hoang
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El-Adly, Mohammed Ismail
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Enkawa, Takao
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Fongsuwan, Wanno
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Giovanis, Apostolos
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Iacobucci, Dawn
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Melnyk, Valentyna
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Moisescu, Ovidiu Ioan
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Molinillo, Sebastian
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Palmatier, Robert W.
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Popp, Bastian
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Journal of retailing and consumer services
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Sport management review
1
The service industries journal
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ECONIS (ZBW)
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Determining customer satisfaction and loyalty from a value co-creation perspective
Woratschek, Herbert
;
Horbel, Chris
;
Popp, Bastian
- In:
The service industries journal
40
(
2020
)
11/12
,
pp. 777-799
Persistent link: https://www.econbiz.de/10012260352
Saved in:
2
Consumers' relationships with brands and brand communities - the multifaceted roles of identification and satisfaction
Popp, Bastian
;
Woratschek, Herbert
- In:
Journal of retailing and consumer services
35
(
2017
),
pp. 46-56
Persistent link: https://www.econbiz.de/10011645105
Saved in:
3
Introducing branded communities in sport for building strong brand relations in social media
Popp, Bastian
;
Woratschek, Herbert
- In:
Sport management review
19
(
2016
)
2
,
pp. 183-197
Persistent link: https://www.econbiz.de/10011475594
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