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~person:"Wymer, Walter"
~subject:"Marketing management"
~subject:"USA"
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Marketing management
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Wymer, Walter
Keller, Kevin Lane
19
Melewar, T. C.
16
Balmer, John M. T.
11
Burmann, Christoph
11
Laukkanen, Tommi
11
Baumgarth, Carsten
10
O'Cass, Aron
10
Di Benedetto, C. Anthony
9
Kleinaltenkamp, Michael
9
Urde, Mats
9
Christodoulides, George
8
De Chernatony, Leslie
8
Lindgreen, Adam
8
Aaker, David A.
7
Adeola, Ogechi
7
Kitchen, Philip J.
7
Ko, Eunju
7
Merrilees, Bill
7
Pitt, Leyland F.
7
Backhaus, Klaus
6
Bruhn, Manfred
6
Calantone, Roger J.
6
Chan-Olmsted, Sylvia M.
6
Foroudi, Pantea
6
Grewal, Rajdeep
6
Hirvonen, Saku
6
Hofmaier, Richard
6
Lim, Weng Marc
6
MacInnis, Deborah J.
6
Meffert, Heribert
6
Pepels, Werner
6
Reijonen, Helen
6
Šerić, Maja
6
Balmer, John M.T.
5
Goldschlag, Nathan
5
Gupta, Suraksha
5
Hinson, Robert
5
Johnston, Wesley J.
5
Kim, Kyung Hoon
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European journal of marketing : EJM
1
International journal of nonprofit and voluntary sector marketing
1
International review on public and non-profit marketing
1
Journal of nonprofit & public sector marketing
1
The journal of brand management : an international journal
1
Tourism management : research, policies, practice
1
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1
Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers
Casidy, Riza
;
Wymer, Walter
;
O'Cass, Aron
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 72-84
Persistent link: https://www.econbiz.de/10011813817
Saved in:
2
Refining the conceptualization of brand authenticity
Akbar, Mohammad Muzahid
;
Wymer, Walter
- In:
The journal of brand management : an international journal
24
(
2017
)
1
,
pp. 14-32
Persistent link: https://www.econbiz.de/10011704251
Saved in:
3
The conceptualization of nonprofit marketing orientation : a critical reflection and contributions toward closing the practice-theory gap
Wymer, Walter
;
Boenigk, Silke
;
Möhlmann, Mareike
- In:
Journal of nonprofit & public sector marketing
27
(
2015
)
2
,
pp. 117-134
Persistent link: https://www.econbiz.de/10011296041
Saved in:
4
Cause marketing communications : consumer inference on attitudes towards brand and cause
Samu, Sridhar
;
Wymer, Walter
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1333-1353
Persistent link: https://www.econbiz.de/10010414766
Saved in:
5
Deconstructing the brand nomological network
Wymer, Walter
- In:
International review on public and non-profit marketing
10
(
2013
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10009728492
Saved in:
6
The influence of cause marketing associations on product and cause brand value
Wymer, Walter
;
Samu, Sridhar
- In:
International journal of nonprofit and voluntary sector …
14
(
2009
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003819437
Saved in:
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