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~person:"Yoo, Kyunga"
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Yoo, Kyunga
Choi, Hojoon
14
Paek, Hye-Jin
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International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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Sexual ad appeals in social media : effects and influences of cultural difference and sexual self-schema
Choi, Hojoon
;
Yoo, Kyunga
;
Reichert, Tom
;
Northup, Temple
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 910-929
Persistent link: https://www.econbiz.de/10013209475
Saved in:
2
Feminism and advertising : responses to sexual ads featuring women : how the differential influence of feminist perspectives can inform targeting strategies
Choi, Hojoon
;
Yoo, Kyunga
;
Reichert, Tom
;
Northup, Temple
- In:
Journal of advertising research
60
(
2020
)
2
,
pp. 163-178
Persistent link: https://www.econbiz.de/10012293506
Saved in:
3
Do feminists still respond negatively to female nudity in advertising? : investigating the influence of feminist attitudes on reactions to sexual appeals
Choi, Hojoon
;
Yoo, Kyunga
;
Reichert, Tom
;
LaTour, Michael S.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 823-845
Persistent link: https://www.econbiz.de/10011618417
Saved in:
4
Trends in the use of statistics in major advertising journals over four decades
Yoo, Kyunga
;
Joo, Eunsin
;
Choi, Hojoon
;
Reid, Leonard
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 549-572
Persistent link: https://www.econbiz.de/10011546665
Saved in:
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