//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Zhang, James J."
~subject:"Consumer behaviour"
~subject:"Sportmarketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Cricket"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Sportmarketing
Ball game
5
Ballsport
5
Konsumentenverhalten
3
Sports marketing
3
Professional sports
2
Profisport
2
Taiwan
2
Arbeitsgruppe
1
Basketball
1
Brand management
1
China
1
Chinese sport market
1
Communication media
1
Football
1
Fußball
1
Glocalization
1
International marketing
1
Internationales Marketing
1
Kommunikationsmedien
1
Markenführung
1
Marketing management
1
Marketing strategy
1
Marketingmanagement
1
Media usage
1
Mediennutzung
1
NBA
1
National Football League
1
Promotional practices
1
Sport event
1
Sport organization
1
Sportorganisation
1
Sportveranstaltung
1
Team
1
USA
1
United States
1
desired self-image
1
self-branding
1
team fanship
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Zhang, James J.
Paul, Rodney J.
9
Weinbach, Andrew P.
7
Soebbing, Brian P.
5
Drayer, Joris
4
Humphreys, Brad R.
4
Jane, Wen-jhan
4
Shapiro, Stephen L.
4
Shuv-Ami, Avichai
4
Simmons, Jason M.
4
Amanpreet Singh
3
Brown, Matthew T.
3
Dwyer, Brendan
3
Feddersen, Arne
3
Greenwell, T. Christopher
3
Havard, Cody T.
3
Itani, Maher N.
3
James, Jeffrey D.
3
Lee, Young Hoon
3
Nagel, Mark S.
3
Rai, Jaskirat Singh
3
Ross, Stephen D.
3
Sasaki, Masaru
3
Shi, Mengze
3
Sur, Pramod Kumar
3
Thrassou, Alkis
3
Tyler, B. David
3
Vrontis, Demetris
3
Yang, Yupin
3
Yoshida, Masayuki
3
Alexandris, Kostas
2
Annamalai, Balamurugan
2
Ballouli, Khalid
2
Bernache-Assollant, Iouri
2
Bodet, Guillaume
2
Braunstein-Minkove, Jessica R.
2
Casper, Jonathan M.
2
Cheng, Chih-Fu
2
Cisyk, Jeffrey
2
Depken, Craig A.
2
more ...
less ...
Published in...
All
Sport management review
3
International journal of sports marketing & sponsorship
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Self-branding through NFL team fanship : fans' desired self-image and its implications for branding practices
Wang, Jerred Junqi
;
Braunstein-Minkove, Jessica R.
; …
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 47-61
Persistent link: https://www.econbiz.de/10012597288
Saved in:
2
The development of NBA in China : a glocalization perspective
Zhou, Liangjun
;
Wang, Jerred Junqi
;
Chen, Xiaoying
; …
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 81-94
Persistent link: https://www.econbiz.de/10011695284
Saved in:
3
An importance-performance analysis of media activities associated with WNBA game consumption
Zhang, James J.
;
Lam, Eddie T. C.
;
Cianfrone, Beth A.
; …
- In:
Sport management review
14
(
2011
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10008860087
Saved in:
4
Examining fan motives and loyalty for the Chinese Professional Baseball League of Taiwan
Wang, Ryan T.
;
Zhang, James J.
;
Tsuji, Yosuke
- In:
Sport management review
14
(
2011
)
2
,
pp. 347-360
Persistent link: https://www.econbiz.de/10009390387
Saved in:
5
Examining fan motives and loyalty for the Chinese Professional Baseball League of Taiwan
Wang, Ryan T.
;
Zhang, James J.
;
Tsuji, Yosuke
- In:
Sport management review
14
(
2011
)
2
,
pp. 347-360
Persistent link: https://www.econbiz.de/10009408720
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->