//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
~subject:"Advertising"
~subject:"Cinema"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Cinema"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Cinema
Kino
253
Movie theatre
253
Film industry
148
Filmwirtschaft
148
Consumer behaviour
54
Konsumentenverhalten
54
Film
51
USA
44
United States
44
Social Web
22
Social web
22
Vertical integration
14
Vertikale Integration
14
Viral marketing
13
Virales Marketing
13
Advertising effects
12
Competition
12
Internet marketing
12
Online-Marketing
12
Werbewirkung
12
Wettbewerb
12
Demand
11
Einnahmen
11
Movies
11
Nachfrage
11
Revenue
11
Spain
11
Spanien
11
China
10
Theorie
10
Theory
10
cinema
10
Estimation
9
Großbritannien
9
Schätzung
9
Theater
9
United Kingdom
9
Werbung
9
more ...
less ...
Online availability
All
Undetermined
17
Free
1
Type of publication
All
Article
29
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
29
Hochschulschrift
2
Arbeitspapier
1
Aufsatz im Buch
1
Book section
1
Conference paper
1
Graue Literatur
1
Konferenzbeitrag
1
Non-commercial literature
1
Thesis
1
Working Paper
1
more ...
less ...
Language
All
English
29
Author
All
Prieto-Rodriguez, Juan
3
Ateca Amestoy, Victoria
2
Date, Hema
2
Donthu, Naveen
2
Gupta, Suraksha
2
Hadida, Allègre L.
2
Kumar, Satish
2
Lim, Weng Marc
2
Patil, Vijaya
2
Perez Villadoniga, Maria Jose
2
Suarez-Fernandez, Sara
2
Alaveras, Georgios
1
Balázs, Gyenge
1
Boyle, Maree V.
1
Budziński, Wiktor
1
Carrillat, François A.
1
Castro Zarauza, Jorge
1
Chen, Steven
1
Croux, Christophe
1
Czajkowski, Mikołaj
1
De Maeyer, Peter
1
Dekimpe, Marnik G.
1
Durand, Rodolphe
1
Díaz, Asunción
1
Elliott, Caroline
1
Fang, Zheng
1
Foroudi, Mohammad Mahdi
1
Frison, Steffi
1
Gardeazabal, Javier
1
Gomez-Herrera, Estrella
1
Gupta, Shashwat
1
Gupta, Shashwat Bhushan
1
Gutierrez-Navratil, Fernanda
1
Gómez, Mar
1
Hietanen, Joel
1
Khallaayoune, Zakaria
1
Legoux, Renaud
1
Li, Wei
1
Lwin, May O.
1
Marchand, June
1
more ...
less ...
Published in...
All
Journal of cultural economics
5
Journal of business research : JBR
3
Economic modelling
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of retailing and consumer services
2
Marketing intelligence & planning
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer behaviour : an international research review
1
Journal of global fashion marketing : JGfM
1
Journal of marketing communications
1
Journal of targeting, measurement and analysis for marketing
1
Journal of the Academy of Marketing Science
1
Journal of world economic review
1
Review of industrial organization : RIO
1
SocioEconomic challenges : SEC
1
The journal of brand management : an international journal
1
The journal of media economics
1
The marketing review
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
29
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Improving box office projections through sentiment analysis : insights from regularization-based forecast combinations
Qiu, Yue
;
Zheng, Yuchen
- In:
Economic modelling
125
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014463641
Saved in:
2
Fashion, cinema and marketing : an exploratory study of diversity and stereotyping on the red carpets in US Vogue
Pérez Curiel, Concha
;
Castro Zarauza, Jorge
;
Velasco …
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
4
,
pp. 404-418
Persistent link: https://www.econbiz.de/10014373497
Saved in:
3
The blockbuster blueprint : towards a stakeholder theory-based marketing framework
Patil, Vijaya
;
Lim, Weng Marc
;
Date, Hema
;
Donthu, Naveen
; …
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 880-902
Persistent link: https://www.econbiz.de/10014381223
Saved in:
4
Price salience in opinion polls and observed behavior : the case of Spanish cinema
Suarez-Fernandez, Sara
;
Perez Villadoniga, Maria Jose
; …
- In:
Economic modelling
111
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013349069
Saved in:
5
The making of box-office collection : qualitative insights from Bollywood
Patil, Vijaya
;
Date, Hema
;
Kumar, Satish
;
Lim, Weng Marc
; …
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 1010-1023
Persistent link: https://www.econbiz.de/10013393635
Saved in:
6
Advertising in the environment of movies : a literature study
Ádám, Horváth
;
Balázs, Gyenge
- In:
SocioEconomic challenges : SEC
3
(
2019
)
3
,
pp. 40-46
Persistent link: https://www.econbiz.de/10012115165
Saved in:
7
The changing role of education as we move from popular to highbrow culture
Suarez-Fernandez, Sara
;
Prieto-Rodriguez, Juan
;
Perez …
- In:
Journal of cultural economics
44
(
2020
)
2
,
pp. 189-212
Persistent link: https://www.econbiz.de/10012226925
Saved in:
8
On the response of household expenditure on cinema and performing arts to changes in indirect taxation : a natural experiment in Spain
Ateca Amestoy, Victoria
;
Gardeazabal, Javier
; …
- In:
Journal of cultural economics
44
(
2020
)
2
,
pp. 213-253
Persistent link: https://www.econbiz.de/10012226928
Saved in:
9
Nations as brands : cinema's place in the branding role
Gupta, Shashwat
;
Foroudi, Mohammad Mahdi
;
Väätänen, Juha
- In:
Journal of business research : JBR
116
(
2020
),
pp. 721-733
Persistent link: https://www.econbiz.de/10012257675
Saved in:
10
An economic valuation of access to cultural institutions : museums, theatres, and cinemas
Wiśniewska, Aleksandra
;
Budziński, Wiktor
; …
- In:
Journal of cultural economics
44
(
2020
)
4
,
pp. 563-587
Persistent link: https://www.econbiz.de/10012416603
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->