//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
~subject:"Advertising effects"
~subject:"Consumer behaviour"
~subject:"Markenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Live-Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Consumer behaviour
Markenimage
Event-Marketing
1,345
Event marketing
1,267
Konsumentenverhalten
285
Deutschland
250
Germany
248
Sportveranstaltung
178
Sport event
171
Großveranstaltung
166
Big event
163
Brand management
152
Markenführung
152
Tourismus
127
Tourism industry
125
Tourismuswirtschaft
125
Veranstaltung
124
Beziehungsmarketing
116
Tourism
116
Event
115
Relationship marketing
115
Tourism marketing
103
Tourismusmarketing
103
Marketing management
97
Marketingmanagement
97
Customer satisfaction
88
Kundenzufriedenheit
88
Holiday behaviour
86
Urlaubsverhalten
86
Theory
80
Theorie
79
Brand image
74
USA
73
United States
72
Sponsoring
71
Sponsorship
71
Emotion
64
Sport
64
Sports
62
Freizeitwirtschaft
61
more ...
less ...
Online availability
All
Undetermined
130
Free
31
Type of publication
All
Article
273
Book / Working Paper
92
Type of publication (narrower categories)
All
Article in journal
225
Aufsatz in Zeitschrift
225
Aufsatz im Buch
49
Book section
49
Hochschulschrift
33
Thesis
28
Graue Literatur
14
Non-commercial literature
14
Aufsatzsammlung
13
Collection of articles of several authors
9
Sammelwerk
9
Case study
8
Fallstudie
8
Arbeitspapier
6
Working Paper
6
Bibliografie enthalten
3
Bibliography included
3
Conference proceedings
3
Konferenzschrift
3
Guidebook
2
Ratgeber
2
Conference paper
1
Handbook
1
Handbuch
1
Konferenzbeitrag
1
Systematic review
1
Umfrage
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
268
German
95
Danish
1
French
1
Norwegian
1
Author
All
Drengner, Jan
11
Schmitt, Bernd
8
Nufer, Gerd
6
Taheri, Babak
6
Jahn, Steffen
5
Bauer, Hans H.
4
Burmann, Christoph
4
Scheinbaum, Angeline Close
4
Zanger, Cornelia
4
Zarantonello, Lia
4
Brakus, J. Joško
3
Bruhn, Manfred
3
Carlson, Jamie
3
Dias, Álvaro Lopes
3
Ermer, Beatrice
3
Fairley, Sheranne
3
Gaus, Hansjörg
3
Kirchgeorg, Manfred
3
Krishen, Anjala S.
3
Nitschke, Axel
3
Salzmann, Ralph
3
Weihe, Kerstin
3
Wong, IpKin Anthony
3
Ai, Chi-Han
2
Aitken, Rob
2
Akel, Gökhan
2
Arcodia, Charles
2
Bekmeier-Feuerhahn, Sigrid
2
Benkenstein, Martin
2
Bourgeon-Renault, Dominique
2
Cai, Liping A.
2
Farrington, Thomas
2
Franke, Marie-Kristin
2
Gilmore, James H.
2
Gori, Keith
2
Grønholdt, Lars
2
Heinrich, Daniel
2
Klaus, Philipp
2
Knobloch, Uli
2
Köhler, Julia
2
more ...
less ...
Institution
All
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Dänemark / Erhvervs- og Byggestyrelsen
1
Edward Elgar Publishing
1
Katholische Akademie der Erzdiözese Freiburg
1
The Nielsen Company (Germany)
1
Wuppertal Institut für Klima, Umwelt, Energie
1
Zukunftsinstitut
1
more ...
less ...
Published in...
All
Journal of travel and tourism marketing
13
Journal of retailing and consumer services
10
International journal of event and festival management
8
Journal of business research : JBR
8
SpringerLink / Bücher
8
Customer Experience : Forum Dienstleistungsmanagement
7
International journal of hospitality management
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Tourism management perspectives : TMP
7
International journal of contemporary hospitality management
6
The journal of brand management : an international journal
6
Tourism management : research, policies, practice
6
Journal of advertising research
5
Sport management review
5
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of retail & distribution management
4
Journal of hospitality marketing & management
4
Journal of marketing management : MM
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Erlebnis- und Konsumwelten
3
European journal of marketing : EJM
3
Europäische Hochschulschriften / 5
3
International journal of arts management
3
International journal of sport management and marketing : IJSMM
3
Journal of business economics and management
3
Journal of consumer behaviour : an international research review
3
Journal of destination marketing & management
3
Journal of hospitality and tourism insights
3
Springer eBook Collection / Business and Economics
3
Stand und Perspektiven der Eventforschung
3
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Asia Pacific journal of marketing and logistics
2
Beiträge zum Controlling
2
European Sport management quarterly : ESMQ
2
Gabler Edition Wissenschaft / Innovatives Markenmanagement
2
Handbook on brand and experience management
2
Ilmenauer Schriften zur Betriebswirtschaftslehre
2
Innovative marketing : IM
2
International journal of electronic marketing and retailing : IJEMR
2
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
365
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
3
Struggle of the story : towards a sociocultural model of story world tension in communal consumption
Lindberg, Frank
;
Larsson Mossberg, Lena
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
5/6
,
pp. 498-519
Persistent link: https://www.econbiz.de/10014299339
Saved in:
4
Embodiment, immersion, and enjoyment in virtual reality marketing experiences
Leveau, Pierre-Henry
;
Camus, Sandra
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1329-1343
Persistent link: https://www.econbiz.de/10014291912
Saved in:
5
Events and their influence on the destination value
Dias, Álvaro Lopes
;
Pereira, Leandro
;
Costa, Renato J. …
- In:
International journal of business environment : IJBE
13
(
2022
)
1
,
pp. 1-34
Persistent link: https://www.econbiz.de/10012887797
Saved in:
6
The effect of organizer-sponsor congruence on sponsor credibility and the moderating role of involvement
Santos, Luiz Silva dos
;
Lopes, Evandro Luiz
;
Santos, …
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013532225
Saved in:
7
Event sponsorship and brand loyalty : mediating role of attitude toward sponsored events and sponsoring brand
Nguyen Dinh Toan
- In:
VNU journal of economics and business
2
(
2022
)
2
,
pp. 69-79
Persistent link: https://www.econbiz.de/10013499373
Saved in:
8
Influence of coherent context for positioning distinctive and iconic Sicilian sparkling wines : effect of a sensorial experience on a gulet
Ingrassia, Marzia
;
Altamore, Luca
;
Bacarella, Simona
; …
- In:
Journal of international food & agribusiness marketing
34
(
2022
)
2
,
pp. 144-175
Persistent link: https://www.econbiz.de/10013357364
Saved in:
9
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
10
Experiential marketing and Islamic branding : a new perspective on college decision in Islamic higher education
Ambarwati, Rita
;
Sari, Dewi Komala
- In:
Journal of Islamic marketing
15
(
2024
)
3
,
pp. 745-776
Persistent link: https://www.econbiz.de/10014520462
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->