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~source:"econis"
~subject:"Brand"
~subject:"Werbung"
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Search: subject_exact:"Sound branding"
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Brand
Werbung
Advertising music
116
Werbemusik
116
Brand management
47
Markenführung
47
Consumer behaviour
35
Konsumentenverhalten
35
Werbewirkung
33
Advertising effects
31
Musik
18
Brand image
17
Markenimage
17
Music
17
Akustische Markenführung
16
Music industry
14
Musikwirtschaft
14
Advertising
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8
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Ladengestaltung
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Television advertising
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Pathak, Abhishek
3
Abolhasani, Morteza
2
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2
Motoki, Kosuke
2
Raja, Md Washim
2
Spence, Charles
2
Allan, David
1
Anglada-Tort, Manuel
1
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1
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1
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1
Egermann, Hauke
1
Golrokhi, Zahra
1
Groves, John
1
Hang, Haiming
1
Haws, Kelly L.
1
Herzog, Martin
1
Hong, You Jeong
1
Hou, Jianrong
1
Huh, Jisu
1
Kaltenhäuser, Yasmin
1
Kim, Eunah
1
Klink, Richard R.
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Kouril, Michal
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Kumar, Ibha
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Labrecque, Lauren I.
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1
Lee, Kyogu
1
Lepa, Steffen
1
Liu, Gordon
1
Lowe, Michael L.
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Monin Techawachirakul
1
Müllensiefen, Daniel
1
Oakes, Steve
1
Park, Jaewoo
1
Plant, Emily
1
Pogacar, Ruth
1
Rodero, Emma
1
Rosulek, Laura Felton
1
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Designing and communicating experience
2
Marketing letters : a journal of research in marketing
2
Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
Innovation in advertising and branding communication
1
International journal of advertising : the review of marketing communications
1
Journal of business research : JBR
1
Journal of destination marketing & management
1
Journal of international consumer marketing
1
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1
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1
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1
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1
Schriftenreihe Schriften zur Kulturwissenschaft
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Werbung für alle Sinne : multimodale Kommunikationsstrategien
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ECONIS (ZBW)
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1
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
2
Creating luxury brand names in the hospitality and tourism sector : the role of sound symbolism in destination branding
Motoki, Kosuke
;
Park, Jaewoo
;
Pathak, Abhishek
;
Spence, …
- In:
Journal of destination marketing & management
30
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014458596
Saved in:
3
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
4
Influencing brand personality with sonic logos : the role of musical timbre
Monin Techawachirakul
;
Pathak, Abhishek
;
Motoki, Kosuke
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014434783
Saved in:
5
Disentangling effects of subjective and objective characteristics of advertising music
Liu, Gordon
;
Abolhasani, Morteza
;
Hang, Haiming
- In:
European journal of marketing
56
(
2022
)
4
,
pp. 1153-1183
Persistent link: https://www.econbiz.de/10013350955
Saved in:
6
Small sounds, big impact : sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement
Scott, Shawn P.
;
Sheinin, Daniel
;
Labrecque, Lauren I.
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1091-1103
Persistent link: https://www.econbiz.de/10013429053
Saved in:
7
Audio design in branding and advertising
Rodero, Emma
;
Larrea, Olatz
- In:
Innovation in advertising and branding communication
,
(pp. 69-85)
.
2021
Persistent link: https://www.econbiz.de/10012391633
Saved in:
8
Advertising music and the effects of incongruity resolution on consumer response
Abolhasani, Morteza
;
Oakes, Steve
;
Golrokhi, Zahra
- In:
Designing and communicating experience
,
(pp. 183-193)
.
2021
Persistent link: https://www.econbiz.de/10012648302
Saved in:
9
The sound factor in autoplay mobile video ads
Kim, Eunah
;
Huh, Jisu
- In:
Designing and communicating experience
,
(pp. 195-211)
.
2021
Persistent link: https://www.econbiz.de/10012648305
Saved in:
10
Towards a common terminology for music branding campaigns
Herzog, Martin
;
Lepa, Steffen
;
Egermann, Hauke
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 176-209
Persistent link: https://www.econbiz.de/10012178700
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