Creating luxury brand names in the hospitality and tourism sector : the role of sound symbolism in destination branding
Kosuke Motoki, Jaewoo Park, Abhishek Pathak, Charles Spence
| Year of publication: |
2023
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|---|---|
| Authors: | Motoki, Kosuke ; Park, Jaewoo ; Pathak, Abhishek ; Spence, Charles |
| Published in: |
Journal of destination marketing & management. - Amsterdam : Elsevier, ISSN 2212-571X, ZDB-ID 3073470-8. - Vol. 30.2023, p. 1-11
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| Subject: | Brand names | Destination branding | Luxury brands | Luxury hospitality | Luxury tourism | Sound branding | Sound symbolism | Luxusgüter | Luxury goods | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Tourismuswirtschaft | Tourism industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jdmm.2023.100815 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014458596