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~source:"econis"
~subject:"Event-Marketing"
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Event-Marketing
Sports marketing
2,006
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Professional sports
988
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988
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871
Sports
828
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685
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Nufer, Gerd
6
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2
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Georg-August-Universität Göttingen / Sozialwissenschaftliche Fakultät
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Heidelberger Sportbusiness-Forum <3, 1999, Heidelberg>
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Eventmanagement und Marketing im Sport : emotionale Erlebnisse und kommerzieller Erfolg
4
Sport management review
4
International journal of sport management and marketing : IJSMM
3
Sportmanagement : SPM
3
BestMasters
2
European Sport management quarterly : ESMQ
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of business research : JBR
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Sport, Business and Management : an international journal ; SBM
2
Annales Universitatis Mariae Curie-Skłodowska / H
1
Asia Pacific journal of marketing and logistics
1
Consumer behavior review : CBR
1
European journal of marketing : EJM
1
International journal of event and festival management
1
International journal of management & enterprise development : IJMED
1
International journal of management, economics and social sciences : IJMESS
1
International journal of sports marketing & sponsorship
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Journal of vacation marketing : an international journal
1
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
1
Schriftenreihe Marketing Management
1
Schriftenreihe Sportökonomie in Forschung und Praxis
1
Sport marketing in a global environment : strategic perspectives
1
Sportökonomie : das Bayreuther Konzept in zehn exemplarischen Lektionen
1
SpringerLink / Bücher
1
Stand und Perspektiven der Eventforschung
1
Strategies in sports marketing : technologies and emerging trends
1
The global sport economy : contemporary issues
1
Tourism management perspectives : TMP
1
Tübinger Diskussionsbeiträge
1
Wirtschaftswissenschaft
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ECONIS (ZBW)
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1
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
The effect of organizer-sponsor congruence on sponsor credibility and the moderating role of involvement
Santos, Luiz Silva dos
;
Lopes, Evandro Luiz
;
Santos, …
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013532225
Saved in:
3
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
4
Drivers of the perceived social impact of the Super Bowl : mediation and moderation analyses
Wu, Ji
;
Orr, Madeleine
;
Inoue, Yuhei
;
Chang, Yonghwan
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 837-852
Persistent link: https://www.econbiz.de/10014430838
Saved in:
5
The impact of special events and fan-player bonding on identified fan consumption : a study of professional soccer in the USA
Gutierrez, Diego
;
Zboja, James J.
;
Briggs, Kristie
; …
- In:
Sport, Business and Management : an international …
13
(
2023
)
2
,
pp. 141-160
Persistent link: https://www.econbiz.de/10014317618
Saved in:
6
Transformative service research approaches for visitor experiences in major sporting events
Steriopoulos, Effie
;
Ooi, Can Seng
- In:
International journal of event and festival management
14
(
2023
)
2
,
pp. 189-204
Persistent link: https://www.econbiz.de/10014319939
Saved in:
7
Testing the relationships among event personality, event image and runners' loyalty : a study of an international running event
Lianopoulos, Yannis
;
Theodorakis, Nicholas D.
; …
- In:
Sport, Business and Management : an international …
12
(
2022
)
2
,
pp. 189-207
Persistent link: https://www.econbiz.de/10013274354
Saved in:
8
Sustainable development of sport event tourism destinations : perspectives of the core stakeholders in China
Shi, Ruiying
;
Yang, Tao
- In:
Sport marketing in a global environment : strategic …
,
(pp. 97-106)
.
2022
Persistent link: https://www.econbiz.de/10013475245
Saved in:
9
Sport event and destination co-branding : analysis of social media sentiment in an international, professional sport event crisis
Morgan, Ashlee
;
Wilk, Violetta
;
Sibson, Ruth
;
Willson, …
- In:
Tourism management perspectives : TMP
39
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012631593
Saved in:
10
Sport tourists' preferred event attributes and motives : a case of Sepak Takraw, Malaysia
Zarei, Azadeh
;
Ramkissoon, Haywantee
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
7
,
pp. 1188-1213
Persistent link: https://www.econbiz.de/10012592366
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