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~source:"econis"
~subject:"Germany"
~subject:"Marketingmanagement"
~subject:"Werbewirkung"
~type_genre:"Aufsatz im Buch"
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Marketing mix decisions : new perspectives and practices
5
Direct store delivery : concepts, applications and instruments
1
Electronic Business und Mobile Business : Ansätze, Konzepte und Geschäftsmodelle
1
Marketing-mix strategies - product strategy and promotion strategy
1
Ressortforschung für den ökologischen Landbau ; 2004
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Wettbewerb und Regulierung im Gesundheitswesen : Tagungsband des Ausschusses für Gesundheitsökonomie des Vereins für Socialpolitik
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ECONIS (ZBW)
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1
Market valuation models of the effect of advertising and promotional spending : a review and meta-analysis
Conchar, Margy P.
;
Crask, Melvin R.
;
Zinkhan, George M.
-
2009
Persistent link: https://www.econbiz.de/10003836356
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2
More expensive or too expensive? : calculating delivery costs in Europe
Müller, Stefanie
;
Klaus, Peter
- In:
Direct store delivery : concepts, applications and …
,
(pp. 145-160)
.
2009
Persistent link: https://www.econbiz.de/10003822713
Saved in:
3
Allocating marketing resources
Gupta, Sunil
;
Steenburgh, Thomas J.
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 3-37)
.
2008
Persistent link: https://www.econbiz.de/10003769428
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4
Marketing effectiveness : practical approaches to measurement and management
Wyner, Gordon
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 41-76)
.
2008
Persistent link: https://www.econbiz.de/10003769430
Saved in:
5
Practical measurement of advertising impact : the IBM experience
Powers, Todd M.
;
Menon, Anil
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 77-109)
.
2008
Persistent link: https://www.econbiz.de/10003769434
Saved in:
6
Optimal allocation of marketing mix resources : B2C and B2B case studies
Kumar, V.
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 113-153)
.
2008
Persistent link: https://www.econbiz.de/10003769437
Saved in:
7
Strategic allocation of marketing resources : methods and insights
Shankar, Venkatesh
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 154-183)
.
2008
Persistent link: https://www.econbiz.de/10003769451
Saved in:
8
Kosten der Verarbeitung und Vermarktung ökologisch erzeugter Milch und Molkereiprodukte
Burchardi, Henrike
;
Thiele, Holger D.
-
2004
Persistent link: https://www.econbiz.de/10002528068
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9
Preisregulierung, Kosten der Arzneimitteldistribution und leistungsorientierte Apothekervergütung
Adam, Hans
- In:
Wettbewerb und Regulierung im Gesundheitswesen : …
,
(pp. 161-180)
.
2004
Persistent link: https://www.econbiz.de/10002401387
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10
Neuere Ansätze der Planung und Kontrolle von Marketing-Maßnahmen im Online-Banking
Burkhardt, Thomas
;
Henn, Burkhard
- In:
Electronic Business und Mobile Business : Ansätze, …
,
(pp. 379-396)
.
2002
Persistent link: https://www.econbiz.de/10001679220
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